SEO in 2025 will be driven by AI, voice search, and user experience. Prioritizing high-quality content, E-E-A-T, and intent-based optimization will be key to ranking success.

The latest ‘Exposure Ninja’ video is titled ‘How SEO Works in 2025’.

This video covers the following:

  • Why AI tools like ChatGPT and Perplexity are swallowing the top-of-funnel searches that used to be Google’s
  • How agentic AI is becoming a “search assistant,” meaning I need to optimise for machines as well as humans
  • Why zero-click search is escalating (and how to keep my brand visible when users don’t even click)
  • What’s changed in content production — everyone’s publishing more than ever — and how I can ensure my pages shine.

Exposure Ninja Blog

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