YouTube marketing in 2025 focuses on AI-driven personalization, short-form videos, and interactive content to boost engagement. Brands optimize for SEO, leverage YouTube Shorts, and create value-driven content to stay ahead.

Search Engine Journal contributor Greg Jarboe has published an article featuring 10 new YouTube marketing strategies with examples.

He says, “For this year, here are 10 new YouTube marketing strategies – along with the latest tips, recent case studies, and fresh examples – that you should use while they’re at their peak in terms of effectiveness.

1. Identify Your Target Audience

This means that market segmentation, dividing an audience into smaller groups with similar characteristics, remains crucial for effective YouTube marketing.

What’s new about this strategy? Instead of only using demographics to segment audiences, brands should also focus on reaching, engaging, and retaining groups of people with specific interests and intents.”

10 New YouTube Marketing Strategies With Fresh Examples For 2025

Search Engine Journal

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