Content Marketing Institute has published a new video ‘Stop Underselling Marketing’s Value’.

The CMI team says, “Modern marketing requires specialized expertise in multiple disciplines, including data analytics, technology, storytelling, and revenue generation. Yet, too many organizations treat marketers like service providers instead of strategic architects. To refocus perceptions around marketing’s ability to drive growth, start by rethinking internal stakeholder engagement. For actionable steps to do this, read this week’s Rose-Colored Glasses.”

Content Marketing Institute

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