CMI Shares 40 Must-Read Marketing Books
Content Marketing Institute contributor Ann Gynn has published an article featuring 40 must-read marketing books.
She says, “I’ve grouped the recommendations into the following categories: content marketing — strategy, planning, and writing; general marketing and business; public relations and communications; and psychology and persuasion.
Content marketing books: Strategy, planning, writing
Bird By Bird: Some Instructions on Writing and Life (1994) by Anne Lamott
Description: For a quarter century, more than one million readers — scribes and scribblers of all ages and abilities — have been inspired by Anne Lamott’s hilarious, big-hearted, homespun advice. The advice begins with the simple words of wisdom passed down from Anne’s father — also a writer — in the iconic passage that gives the book its title.”
40 Must-Read Marketing Books (That Happen to be Written by Women)
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