HubSpot Shares 10 Examples of Video Marketing on Facebook
Video marketing on Facebook boosts engagement, brand awareness, and conversions. With autoplay, live streaming, and targeted ads, it captivates audiences effectively.
HubSpot contributor Ryan Philemon has published an article featuring
He says, “Check out these lists I put together of best practices and top industry examples to get your creative juices flowing.
Best Practices for Facebook Video Marketing
1. Gather trends to inform your video marketing plan.
There are two areas I recommend you focus on. First, read up on current video marketing trends to help you understand audience behavior and preferences. You want to know when and how your target demographic uses Facebook and which types of videos they are most likely to respond to.
Second, your campaign may include both native videos (like Facebook Live, reels, posts, and stories) as well as paid video ad campaigns.
Pro tip: If your budget allows for a paid campaign, you need to brush up on the nuts and bolts of running ads on Facebook. Review how to choose the right objectives, track click-throughs, use automated messaging, and select calls-to-action (CTAs).”
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