Six Ways To Conduct Digital Audit
A digital audit is essential to assess a brand’s online presence, identify gaps, and optimize performance. It helps improve SEO, content strategy, and overall digital marketing effectiveness.
Digital Marketing Institute has published an article featuring six ways to conduct a digital audit.
The DMI team says, “As a marketer, it’s important to know the digital channels you are using and the performance of each. This will help you to double down on those that work and tweak or abandon those that don’t.
It’s all about putting your energy and resources into activities that make an impact and meet business objectives. Some of the key benefits of a digital audit are to:
- Identify strengths and weaknesses in current strategies (a SWOT analysis can help here)
- Help optimize marketing spend within a budget and boost ROI
- Ensure alignment with business goals and Key Performance Indicators (KPIs)
- Improve customer engagement and conversion rates”.
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