Why Community Matters More than Followers [Podcast]
Building a strong community in marketing fosters brand loyalty, engagement, and trust. It creates authentic connections that drive long-term customer relationships and advocacy.
Digital Marketing Institute has published a new episode of ‘Why Community Matters More than Followers’.
The DMI team says, “In this episode of the DMI podcast, host Will Francis sits down with Kineta Kelsall, founder of School of Social and LinkedIn trainer, to dive into the art of building genuine communities in social media. Kineta challenges the traditional notion of brand-centric marketing, emphasizing that true community is about creating spaces where like-minded people can connect authentically.
She shares insights on how brands can move beyond follower counts to create meaningful connections, highlighting the importance of understanding audience needs, providing value, and letting community members take the lead”.
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