Answer Marketing ROI Questions With Data [Video]
Content Marketing Institute has published a new video ‘Answer marketing ROI Questions With Data’.
The CMI team says, “Struggling to show how marketing contributes to the business? Learn how travel company TUI’s digital analytics team did it while automating the attribution journey across all their platforms. This presentation is from MADS 2024 presented by Martijn Hosten (Manager Digital Analytics, TUI) and Halewijn Schoonjans (Digital Marketing Technology Lead, TUI).”
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