The latest ‘Exposure Ninja’ video is titled ‘Google Launches a BRAND NEW AI Search?!’.

This video covers the following:

  • The mechanics behind Google’s AI Mode and how it uses “query fan-out” techniques to generate responses by breaking down your original search into multiple background queries
  • Why AI Mode’s sources mirror those used by Perplexity – primarily high-ranking, high-authority third-party websites rather than brand sites
  • Strategies to increase your chances of being recommended in AI search results, including the critical two-pronged approach combining traditional SEO with strategic third-party placements
  • How our client Zugu Case secured recommendations in Google AI Mode through features in publications like ZDNet and Wired
  • Why Google’s careful positioning of websites as “corroborating results” rather than “sources” reveals their concerns about publisher traffic cannibalisation.

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