Data-driven decisions involve using analytics and insights to guide strategies, ensuring accuracy and efficiency. This approach minimizes guesswork and maximizes outcomes based on real-world data.

Adweek is hosting a webinar ‘Maximize Impact by Making Data-Driven Decisions With Brand Lift’ on Thursday, April 24, 2025, at 1.00 pm ET.

The Adweek team says, “With insights teams and budgets being cut, the demand for effective measurement is higher than ever. How can you ensure your upper-funnel omnichannel campaigns are making an impact? Brand lift measurement provides crucial insights into audience engagement, allowing marketers to make data-driven optimizations in real time.

Join ADWEEK and Cint for a deep dive into best practices for measuring brand lift and making strategic decisions based on data. Explore real-world use cases, including how The Trade Desk leverages brand lift insights to refine campaigns and drive better results. You’ll learn how to:

  • Use brand lift to track what’s working in real time and adjust ad strategies quickly
  • Align your team around a single measurement goal
  • Optimize budgets by focusing on the most effective tactics”.

Maximize Impact by Making Data-Driven Decisions With Brand Lift

Adweek

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