The latest ‘Exposure Ninja’ video is titled ‘DON’T COPY Sephora’s HUGE $7 Billion Marketing Mistake’.

This video covers the following:

  • How Sephora built their traditional search empire through elite backlinks and technical optimisation
  • Why their minimal content strategy is failing catastrophically in AI search environments
  • The stark visibility gap between their Google rankings and AI overview inclusion
  • Specific strategies that both established brands and challengers can implement to avoid Sephora’s mistakes.

Exposure Ninja Blog

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