The future of personalization in marketing lies in AI-driven insights, hyper-targeted content, and real-time customization. As technology evolves, brands will deliver more tailored experiences, enhancing customer engagement and loyalty.

Adweek is hosting a webinar ‘The Future of Personalization’ on Wednesday, April 30, 2025, at 1.00 pm ET.

The Adweek team says, “Join industry leaders from Code+Theory and Audible as they sit down with Contentful to discuss how modern brands are rethinking personalization through a content-first approach. We’ll explore how AI-driven insights, dynamic audience segmentation, and enriched customer data are transforming personalization strategies, not just at the front-end, but at the core of the digital experience itself.

Key Takeaways:

  • Learn how leading brands are shifting from fragmented DXPs to content-first strategies that scale personalization seamlessly across channels.
  • Discover how AI-driven segmentation, real-time insights, and integrated customer data are creating hyper-relevant content experiences.
  • Understand how modern teams are removing bottlenecks, increasing speed-to-market, and maximizing content reuse to accelerate experimentation and impact”.

The Future of Personalization

Adweek

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