Live video marketing boosts engagement by providing real-time interaction with audiences, fostering authenticity and trust. It enhances brand visibility, drives instant feedback, and encourages audience participation.

HubSpot contributor Pamela Bump has published an article featuring 25 live video stats marketers should know in 2025.

She says, “When it comes to streaming live video, the creative possibilities seem endless. Good news and bad news: Revenue potential just went way up, but the where-to-start factor can feel daunting. Review the most recent live video stats to inform your team’s strategy.

25 Live Video Stats That Marketers Need to Know

Growth in Live Video

  • In a 2023 survey, 81% of companies reported they had a marketing budget dedicated solely to video. (HubSpot)
  • In Q3 2023, live video streams were the third most popular type of online video. (Go-Globe)
  • The revenue of the global live-streaming market increased from $1.24 billion in 2022 to $1.49 billion in 2023. (Go-Globe)
  • The live-streaming video market is projected to reach $416.84 billion by 2030. (Grand View Research).”

25 Live Video Stats Marketers Need to Know This Year

HubSpot

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