A strong marketing strategy is crucial for building brand awareness, attracting the right audience, and driving business growth. It ensures consistent messaging, effective resource allocation, and a competitive edge in the ever-evolving market.

The latest ‘Exposure Ninja’ video is titled ‘Steal Sephora’s Marketing Strategy (But Avoid Their AI Flaw)’.

This video covers the following:

  • How Sephora built their traditional search empire through elite backlinks and technical optimisation
  • Why their minimal content strategy is failing catastrophically in AI search environments
  • The stark visibility gap between their Google rankings and AI overview inclusion
  • Specific strategies that both established brands and challengers can implement to avoid Sephora’s mistakes.

Exposure Ninja Blog

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