Steal Sephora’s Marketing Strategy (But Avoid Their AI Flaw) [Video]
This video covers the following:
- How Sephora built their traditional search empire through elite backlinks and technical optimisation
- Why their minimal content strategy is failing catastrophically in AI search environments
- The stark visibility gap between their Google rankings and AI overview inclusion
- Specific strategies that both established brands and challengers can implement to avoid Sephora’s mistakes.
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