Your Guide to Google Ads Smart Bidding [Guide]
Search Engine Land has published ‘Your Guide to Google Ads Smart Bidding’.
Sarah Stemen says, “This guide is your roadmap to clarity and control, breaking down 2025’s Smart Bidding into actionable insights.
We’ll cover key concepts, common mistakes, and actionable tips for picking the right strategy.
Smart Bidding in Google Ads: AI-powered bid optimization
Smart Bidding is Google Ads’ advanced form of automated bidding.
It leverages machine learning and real-time auction signals to optimize bids for conversions or conversion value.
It dynamically adjusts bids to achieve specific goals, such as maximizing conversions at a target cost or achieving a desired return on ad spend.
Key Smart Bidding strategies include:
Target CPA (cost per action)
- Optimizes bids to achieve conversions at a target cost per action.
- Ideal for campaigns where you have a specific cost you’re willing to pay for each conversion (e.g., lead, sale).”
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