Orbit Media Studios has published a new video ‘B2B Lead Generation School: From First Keyword to Final Conversion’ featuring Andy Crestodina.

It covers the following:

  • How to align keyphrases (and search intent) with key pages
  • A breakdown of page layouts and UX elements
  • How to use AI to identify gaps in conversion copywriting
  • How (and where) to add supportive evidence that builds trust with visitors.

Orbit Media Studios

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