Identifying competitor’s keywords helps businesses understand market trends and optimize their SEO strategy for better visibility. By analyzing competitor keywords, companies can target high-performing search terms and gain a competitive edge.

MOZ contributor Meghan Pahinui has published an article featuring four tips to find a competitor’s keywords.

She says, “Before we can identify the keywords our competitors are ranking for, we have to first identify who our competitors are in the first place. When investigating who you’re competing against for space in the SERP, be sure to consider the following.

1. Your online competitors may be different than your “real life” competitors

This may be particularly true if you have a physical business (e.g. a brick-and-mortar store, a service area business, or any business that meets with customers face-to-face). Investigating and tracking competitors directly in the area of your business should be a component of your strategy but make sure not to neglect your online competitors. Be sure to research what businesses, physical or online-only, are coming up in the search results for your target keywords, industry, and niche. This can help you get a well-rounded picture of your competitive landscape and help you spot competitors you may not have had on your radar.”

How To Find A Competitor’s Keywords — Next Level

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