Your Guide To User-Generated Content
Quality user-generated content builds trust, enhances brand authenticity, and boosts engagement. It provides social proof and organic reach, making marketing efforts more effective and credible.
HubSpot contributor Ramona Sukhraj has published a guide to user-generated content.
She says, “Don’t believe me? In the 2025 State of Marketing, user-generated content was named one of the top three areas marketers plan on increasing their investment this year. Let’s dive into why and how you can use it to your advantage.
What does UGC mean?
User-generated content (UGC) is content originally created by customers about a specific brand or product that is then used for marketing purposes.
This content can take any form (image, video, review, testimonial, etc.) and appear on a variety of platforms, though social media is the most common today. It’s usually not something brands pay for, but with the rise of content creators and influencers and the proven effectiveness of UGC, this isn’t always the case anymore.”
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