Voice Search Optimization involves tailoring digital content to respond effectively to voice-activated queries. It focuses on natural language, question-based keywords, and local SEO to enhance visibility in voice search results.

Digital Marketing Institute has published ‘A Guide to Voice Search Optimization’.

Clark Boyd says, “Impressive statistics abound in relation to digital assistants and voice search. To cite just a few:

  • Over 20% of mobile searches are by voice (Source: Google).
  • There are 8.4 billion voice-assisted digital assistants in use worldwide today, according to Statista.
  • Voice commerce sales will reach $164 billion worldwide by 2025.

Clearly, this is a growing industry and the physical evidence of the marketing opportunity lies all around us.

Devices like Google Home and the Amazon Echo range became increasingly prominent in living rooms, kitchens, and bedrooms in Western markets in the late 2010s. Furthermore, anthropomorphic assistants like Siri, Alexa, and Google Assistant are embedded in a wide range of smartphones, cars, and even fridges.”

A Guide to Voice Search Optimization

Digital Marketing Institute

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