Digital marketing in 2025 is driven by AI, personalization, and immersive technologies like AR and VR to create deeper customer connections. Brands are focusing on data-driven strategies and ethical practices to build trust and relevance.

HubSpot has published a new guide ‘Digital Marketing: Everything You Need to Know to Get It Right’.

Lucy Alexander says, “In 2024, there were an estimated 5.5 billion internet users globally, underscoring the need for a strong digital presence. With that in mind, I’m here to discuss all things digital marketing, backed by data from our 2025 State of Marketing Report that surveyed 1700+ marketers. Keep reading to learn more.

How does a business define digital marketing?

Digital marketing is vital for your business and brand awareness. It seems like every other brand has a website, and if they don’t, they at least have a social media presence or digital ad strategy.

Overall, digital marketing is defined as using numerous digital tactics and channels to connect with customers where they spend much of their time: online.”

Digital Marketing: Everything You Need to Know to Get It Right

HubSpot

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