In 2025, SEO focuses heavily on user intent, AI-driven search algorithms, and high-quality, authoritative content. Success now depends on optimizing for voice search, mobile experience, and Google’s evolving ranking signals like EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness). 4o

Ahrefs has published a new video ‘SEO in 2025: How I’d Learn it if I Were Starting Over’.

The Ahrefs team says, “In this video, I break down exactly what I’d do if I were learning SEO for the first time today — what still works, what doesn’t, how to use AI without sounding robotic, and the mindset shift most SEOs haven’t caught onto yet.

You’ll learn:

  • Why the old way of “writing for Google” is now a losing strategy
  • The #1 skill every SEO beginner should build (but often skips)
  • How to actually use AI tools without tanking your content
  • The real reason Google still matters — and why it’s only part of the game
  • How to future-proof your SEO strategy (even if you’re just starting out)”.

Ahrefs

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