Econsultancy Shares Eight Digital and Marketing Trends for 2025
Econsultancy contributor Ben Davis has published an article featuring eight digital and marketing trends for 2025.
He says, “This year we’ve got eight trends, and for a bit of fun I’ve put them in four buckets – pragmatism, purposefulness, personality and productivity. I am in no way trying to redefine the 4Ps, it’s simply a naked ploy to make the list more memorable.
1. Marketers do less with less (AKA staying strategic in tough times)
When we asked a few agency folk about the elephant in the room heading into 2025, Mindshare Sweden’s Nils Andersson Wimby pointed to a familiar beast.
“Our field is still pestered by the confusion of tactics and tools with strategies, with tech and channel FoMo, with a nervousness and lack of confidence that means we keep adding more things rather than focusing on fewer, bigger, better.”
Wimby highlighted the tension of a marketing industry known for its (potentially distracting) innovation and populated by many professionals that lack formal education in their field.”
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