HubSpot On The Future of Social Media Research
The future of social media research lies in harnessing AI and big data to analyze user behavior, trends, and digital influence with greater accuracy. It will increasingly explore ethical implications, algorithmic transparency, and the societal impact of virtual interactions.
HubSpot contributor Cassie Wilson Clark has published an article on the future of social media research.
She says, “Through our multiple surveys, research, and additional data, here’s what I predict for the future of social media:
- Consumers will shop directly on social media apps.
- Consumers will search for information on social media or via AI instead of traditional search engines.
- Consumers and brands will rely on social media for customer service
- Brands will rely on influencers, especially micro-influencers, rather than celebrities.
- Brands will create more short-form content to connect with their audiences.”
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