Email Marketing Plan: Craft & Track Your Email Campaign [Guide]
Email marketing offers a direct and personalized way to reach customers, fostering stronger relationships and brand loyalty. It delivers high ROI by targeting the right audience with timely, relevant content.
HubSpot has published a new guide, ‘
Lindsay Kolowich Cox says, “If you’ve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice. Maybe you didn’t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck.
Or you were planning several email campaigns at once, so keeping track of all the details for each was kind of like trying to juggle while skateboarding while accomplishing your 50-squats-a-day goal.
Email marketing requires a lot of attention to detail, which is why we put together an email planning template that removes the guesswork and helps set your email campaign up for success. In this blog post, I’ll walk you through how it works.”
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