Digital Marketing Depot has published ‘What Does The Market Research Industry Make of AI and Synthetic Data?’.

The DMD team says, “AI + Synthetic data are here. But how do market research professionals feel about it? Cint surveyed 200 market researchers to unpack their thoughts on the topic and understand how, where and why it is being used.

A global panel of respondents — reflecting Cint’s global reach as a marketplace — were asked to respond to a survey regarding their usage of AI and synthetic data, and their outlook on those shifts in the market research landscape.

This report from Cint explores the following:

  • Where synthetic data may come in handy across industries
  • How widely AI products are used across varying industries and job titles
  • Confidence levels around the use of synthetic data”.

What Does The Market Research Industry Make of AI and Synthetic Data?

Digital Marketing Depot

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