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Trade shows give you a chance to interact with prospects and create a memorable impression on your audience. And it takes a lot of effort to create a successful trade show experience. MarketingProfs is hosting a webinar ‘How to Maximize Trade Show ROI’ on Thursday, May 2, 2024, at 2:00 pm ET. The MarketingProfs team says, “Join Sekou... [Read more]

CaptivateAI Studio builds Instagram Reels CaptivateAI Studio makes short work of YouTube Shorts, Instagram Reels, TikToks, and other short videos. That’s good because these short videos are all the rage now. People consume them like they were popcorn. After all, how many reels or other short videos do you watch in a day? It’s reported that... [Read more]

Google Ads remains a powerhouse, offering precise targeting options and extensive reach across search, display, and video channels. Social media giants like Facebook and Instagram also dominate, providing robust advertising solutions with sophisticated targeting capabilities and a vast user base for effective brand promotion. Semrush has published ‘A... [Read more]

In 2024, marketing continues to evolve rapidly with advancements in AI-driven analytics, hyper-personalization, and immersive experiences, empowering businesses to deliver targeted messages and forge deeper connections with their audiences across diverse digital platforms. The integration of augmented reality (AR) and virtual reality (VR) technologies... [Read more]

Email newsletters offer a direct and personalized channel for disseminating valuable content and updates to subscribers, fostering engagement and building a loyal audience. Additionally, they enable educators to establish authority in their field, drive traffic to their platforms, and nurture meaningful relationships with their community. HubSpot contributor... [Read more]

It’s upfronts season, and TV advertisers are already busy locking in their annual media buys to attract the audiences of tomorrow, today. Adweek is hosting a webinar ‘The Marketer’s Guide to Evergreen CTV Ads’ on Tuesday, May 7, 2024, at 1.00 pm ET. The Adweek team says, “Learn how evergreen TV ads can reinforce your seasonal campaigns... [Read more]

Digital Marketing Depot has published a new white paper ‘The Product Discovery Engine Buyers Guide’. The DMD team says, “Product discovery can result in significant commercial benefits including better conversion rates, higher average order values and enhanced customer loyalty. This guide, produced by London Research in partnership... [Read more]

Google Ads Extensions amplify your ad’s visibility and engagement by providing additional information, such as location, links, and call buttons, enriching user experience and driving higher click-through rates, ultimately maximizing the effectiveness of your advertising campaigns. Search Engine Journal contributor Brooke Osmundson has published... [Read more]

The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Search Engine Journal is hosting a webinar ‘Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies’ on Wednesday, May 1, 2024, at 2.00 pm ET. The SEJ team says, “Join... [Read more]

GPTMantra BlackBook is your “secret weapon” for creating captivating content in a snap. What is it? 📌 A large collection of prompts for ChatGPT for a wide variety of marketing tasks: Access a diverse range of pre-written prompts tailored to different marketing angles and niches. 📌 Expertly Crafted: Each prompt is meticulously developed... [Read more]

With post-pandemic live attendance surging, industry events and trade shows represent an enormous opportunity for brands to identify qualified prospects and make connections with potential partners. Adweek is hosting a webinar ‘Maximize Your Event Marketing ROI’ on Wednesday, May 1, 2024, at 1.00 pm ET. The Adweek team says, “Get best... [Read more]

Email marketing continues to be a cornerstone of digital strategy, offering direct, personalized communication channels that nurture customer relationships, drive conversions, and provide measurable ROI, making it indispensable for businesses seeking to engage and retain their audience effectively. Copyblogger has published ‘The Ultimate Guide... [Read more]