Latest News
Yahoo! Settles for No. 2 Position After Google
Yahoo! has settled for No. 2 position and Yahoo! CFO has said that Yahoo! will not try to challenge Google’s dominance of the Web search industry. Yahoo!’s share of internet searches has dropped from 27 to 19 and Google’s share has risen from 47 to 60. [Read more] [Read more]
US Marketers Shift Spending from ATL to BTL
U.S. marketers are shifting their spending from above-the-line to below-the-line marketing. ATL includes television, radio and print advertising and BTL includes database marketing, search, email and online advertising. [Read more] [Read more]
Women Outbuy Men During Holiday Season Online Shopping
Women made more online purchases than men, according to Websurveyor Holiday Webshopper Report. 75% of women in the age group of 31-40 preferred to do their shopping online. [Read more] [Read more]
Stanford Business School Releases Research on Advertisers’ Keyword Bidding
Economics scholars at Stanford Business School have released a research report titled, ‘Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords’. The study is related to keyword auction mechanisms used by Yahoo! and Google. [Read more] [Read more]
Amazon to Launch Weekly Original Series
Amazon is going to launch a weekly original series titled “Amazon Fishbowl with Bill Maher”. The 30-minute program will include live performances by renowned musicians and interviews with authors, directors, and actors. [Read more] [Read more]
eMail Marketing Increases Online Sales
eMail marketing has increased online sales, according to Return Path’s 2006 holiday email marketing survey. Half the people surveyed made purchase decisions based on emails and 50.2% took advantage of email offers. [Read more] [Read more]
Superbowl Advertisers Favor Websites with Sports Content
Superbowl advertisers favor websites with sports content as traffic to these sites have increased. Advertisers have bought up keywords and phrases tied to the big game. [Read more] [Read more]
Kiptronic Announces Ad Network for Podcasting
Kiptronic has announced the introduction of the Kiptronic Podcast Marketplace. Kiptronic’s automated insertion technology allows ads to be inserted into podcasts dynamically, at the point of download. [Read more] [Read more]
Podtrac Starts Podcast On-Line Advertising Auction
Podtrac has started Podcast On-Line Advertising Auction. To facilitate ad sales, Podtrac offers customized podcast media plans, access to Podtrac Demographic Profiles and Podtrac Media Kits. [Read more] [Read more]
Federal Government Asks for Google Search Records – Google Refuses
The federal government has asked Google to turn over search records to support its case for the law on Child Online Protection Act. Google has refused to provide the data. [Read more] [Read more]
Red Door Interactive Hires Paul Bruemmer as Director of Search Marketing
Red Door Interactive, an Internet presence management firm, has hired Paul Bruemmer as Director of Search Marketing. Paul Bruemmer was formerly Principal Business Analyst at Bruce Clay, an SEO firm. [Read more] [Read more]
Federal Spam Case Suspect Pleads Guilty
Daniel J. Lin pleaded guilty to three felony charges, two of which are fraud charges involving unsolicited spam emails sent to computer users. He is scheduled to be sentenced on May 16. [Read more] [Read more]
