Latest News

In the future, social media will evolve into immersive virtual environments, blurring the lines between digital and physical interactions. Additionally, AI-driven personalization will enhance user experiences, fostering deeper connections and communities online. HubSpot contributor Cassie Wilson has published a research-backed guide on the future of... [Read more]

Email marketing remains crucial for businesses as it provides a direct and personalized channel to engage with customers, fostering brand loyalty and driving conversions effectively. Its cost-effectiveness and ability to deliver targeted messages make it an indispensable tool for reaching and nurturing a diverse audience. Business.com contributing writer... [Read more]

NewsCaster AI is a brand-new next generation AI appliction that launches your self-updating newscasting sites in any niche and in any language in seconds, delivering breaking news directly to your audience. These SEO-optimized broadcasting sites are automatically filled with ready-to-use trending content. By using NewsCaster AI, you can legally take... [Read more]

AI revolutionizes copywriting with its ability to generate tailored, engaging content at scale, optimizing marketing efforts and enhancing brand messaging. By analyzing data and understanding audience preferences, AI empowers marketers to craft compelling narratives and drive impactful communication strategies. Digital Marketing Institute is hosting... [Read more]

E-commerce channels provide diverse platforms for businesses to showcase and sell their products, fostering global reach and accessibility. From established giants like Amazon to niche marketplaces and personalized storefronts, these channels offer dynamic avenues for commerce in the digital age. Digital Marketing Depot has published a new white paper... [Read more]

Post-cookie, advertisers must determine how they’ll continue delivering personalized and relevant brand experiences while also measuring cross-media campaign effectiveness. To chart a path forward, media buyers and planners need to know about all the cookie alternatives out there and how to manage an increasingly complex ad tech environment. Adweek... [Read more]

This is a reminder for the SEJ webinar to be held on April 10, 2024.  Understanding the impact of your content at every touchpoint of the customer journey is essential – but that’s easier said than done. From attracting potential leads to nurturing them into loyal customers, there are many touchpoints to look into. Search Engine Journal... [Read more]

In 2024, TikTok continues to captivate audiences worldwide with its short-form video content, evolving into a key platform for entertainment, trends, and influencer marketing. Its innovative features and algorithmic prowess cement its position as a cultural phenomenon reshaping social media engagement. Digital Marketing Institute contributor Dan Hughes... [Read more]

MarTech’s publication of “Marketing Work Management Platforms: A Marketer’s Guide” examines the market for marketing work management platforms and the considerations involved in implementation. The 33-page report reviews the growing market, plus the latest trends, opportunities and challenges. The DMD team says, “In this report... [Read more]

Content Marketing Institute has published a new video ‘Make Inclusion The Default’ featuring Purna Virji. The CMI team says, “Inclusion is a constant work in motion. The more we learn, the better we can do. And we’re all still learning. No one gets it right all the time — accidental exclusions are inevitable. But that doesn’t... [Read more]

Data deprecation and the demise of the third-party cookie continues to blur the lines between marketing and advertising. Going forward, the future of both hinges on how companies use zero-, first- and second-party data. That’s why customer data platforms (CDPs) can serve as the vital bridge connecting marketing and advertising data, audiences and... [Read more]

Professional services marketing involves strategically positioning and promoting specialized expertise to attract and retain clients, emphasizing trust, credibility, and value proposition. It focuses on showcasing industry knowledge, building relationships, and demonstrating tangible results to effectively differentiate services and drive business growth. Digital... [Read more]