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MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Creating Compelling Experiences With Data + AI for B2B Consumers’ featuring Neha Shah & Ruth Bolster. George B. Thomas says, “This sponsored episode of the Marketing Smarts podcast, featuring Neha Shah and Ruth Bolster from Salesforce Marketing Cloud, delves... [Read more]

Personalized marketing tailors messages and offers to individual preferences, enhancing customer engagement and loyalty. By leveraging data insights, it creates targeted experiences that resonate with consumers on a personal level, driving conversion and satisfaction. MarketingProfs is hosting a webinar ‘Personalization Perfected: Conversational... [Read more]

Digital Marketing Institute has published its new podcast episode ‘The Human Touch in AI Copywriting’ featuring ⁠Emma Prunty. The DMI team says, “In this episode, DMI podcast producer and today’s host, ⁠Emma Prunty⁠, is joined by marketing strategist ⁠Julie Atherton⁠, and veteran copywriter and AI educator ⁠Kerry... [Read more]

  Maybe you’ve never heard of a Blue Ocean Market, like the one MegaSuite addresses. Harvard business professors came up with the concept 20 years ago and published their research in the Harvard Business review and later in book. A blue ocean strategy is finding a unique and profitable market space that is untapped and has little competition. That’s... [Read more]

Core Web Vitals are key metrics that assess user experience on websites, focusing on loading speed, interactivity, and visual stability. Optimizing these factors enhances site performance, improves search engine rankings, and ultimately enhances user satisfaction. Google Search Central has published a new video ‘Deciphering INP and Core Web Vitals’. The... [Read more]

AI-generated content offers efficiency and scalability, streamlining content creation processes and enabling businesses to produce high volumes of tailored material to meet diverse audience needs. However, ensuring quality, originality, and ethical use remains imperative to maintain credibility and resonate with audiences effectively. The latest The... [Read more]

Effective email subject lines are crucial as they determine open rates, enticing recipients to engage with the content inside, ultimately influencing the success of email campaigns and maximizing conversion opportunities. A well-crafted subject line grabs attention, conveys value, and sparks curiosity, making it essential for driving higher click-through... [Read more]

Email subscribers are the lifeblood of digital marketing, providing a direct channel to engage with interested audiences. They represent a loyal audience base, essential for nurturing relationships, driving conversions, and fostering brand loyalty. Copyblogger contributor Megan Mahoney has published an article featuring 10 useful tips to... [Read more]

Programmatic advertising automates the buying and selling of ad space in real-time auctions, optimizing targeting and ad placement based on data insights. It enables precise audience targeting and efficient campaign management, leading to improved ROI for advertisers. Digital Marketing Institute has published ‘The Beginner’s Guide to Programmatic... [Read more]

Generative AI refers to technology capable of producing new, original content, such as images, text, or music, autonomously. By mimicking human creativity, generative AI opens up possibilities for innovation across various fields, from art and literature to product design and marketing. Search Engine Journal contributor Shannon Phelps has published... [Read more]

When it comes to better collaboration and personalization, increased productivity, and accelerated growth, future AI and ML marketing benefits are seemingly limitless, and valuable use cases for every stage of the marketing cycle are already available today. Digital Marketing Depot has published a new ebook ‘5 Ways AI and Machine Learning Accelerate... [Read more]

HubSpot has published a new video ‘How To Create a Professional LinkedIn Profile in 2024’. The HubSpot team says, “Long gone are the days of thinking of LinkedIn as an online resume. To truly leverage the platform’s potential, it’s important to optimize your LinkedIn profile to enhance online visibility, establish credibility,... [Read more]