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‘How General Electric uses Facebook, Twitter, Pinterest and Google+’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “How General Electric uses Facebook, Twitter, Pinterest and Google+”. David Moth says, “B2B companies can often struggle to make social work as people don’t tend to use Facebook and Pinterest for professional reasons. There’s always Linkedin of course, but that presents... [Read more]
‘Webinar Marketing: Adobe revamps strategy and achieves a 500% lift in conversion to sale’ – MarketingSherpa Case Study
MarketingSherpa has released a case study titled “Webinar Marketing: Adobe revamps strategy and achieves a 500% lift in conversion to sale”. MarketingSherpa team says, “Webinars can be effective, yet challenging, content marketing. So, we were intrigued when we learned even a webinar platform company faced challenges with using webinars... [Read more]
‘Article Marketing: How to Syndicate Your Content in Different Forms’ by Gail Trahd
Gail Trahd’s latest ‘PLR Health Wizard’ blog post is titled “Article Marketing: How to Syndicate Your Content in Different Forms”. Gail says, “Content syndication and article marketing has been a hot topic for a number of months. With the changes in the algorithm used by Google to rank pages and content, many marketers have found that posting... [Read more]
Final Reminder- ‘Seven Steps to Small Business Success – Understanding and Embracing Lifecycle Marketing‘ Don Crowther’s Webinar 9.00 pm EST
Don Crowther is hosting a webinar on Thursday, May 9 at 9.00 pm EST. The topic of the webinar is ” Seven Steps to Small Business Success – Understanding and Embracing Lifecycle Marketing”. Webinar Details Organizer: Don Crowther Topic: Seven Steps to Small Business Success – Understanding and Embracing Lifecycle Marketing Day/Date: Thursday,... [Read more]
‘Strengthen Your B2B Brand with Better Content Distribution’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “Strengthen Your B2B Brand with Better Content Distribution”. Peter O’Neill says, “Peter O’Neill here with some comments about being truly effective at content marketing. Did you know that B2B buyers say that 70% of the content they read and study before making a purchase decision... [Read more]
‘Microsoft Is Trying To Build – And Sell – A Kinder, Gentler Windows 8’ – ‘ReadWrite’
The latest post on ‘ReadWrite’ is titled “Microsoft Is Trying To Build – And Sell – A Kinder, Gentler Windows 8”. Mark Hachman says, “Last weekend, the busiest spot at Fry’s Electronics in Concord, Calif., was the notebook PC aisle, where eager salespeople buzzed about from customer to customer, eager to show off... [Read more]
‘Content marketing best practice: three examples’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Content marketing best practice: three examples”. Assaf Henkin says, “The end of last year saw Forbes comment that “brand marketers who develop focused content plans with clear objectives in 2013 will reap the rewards that content marketing can deliver for many years to... [Read more]
‘Eye-Tracking Study: Native Ads Outperform Banner Ads [Infographic]’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Eye-Tracking Study: Native Ads Outperform Banner Ads [Infographic]”. Ayaz Nanji says, “Consumers visually engage with native ads 52% more frequently than with traditional banner ads, according to a new study from Sharethrough and the IPG Media Lab. The study, titled Benchmarking the Effectiveness... [Read more]
‘Why I Made Our CEO Pay $600 to Monitor Social Media For a Day’ – HubSpot
The latest article on HubSpot blog is titled “Why I Made Our CEO Pay $600 to Monitor Social Media For a Day”. Brittany Leaning says, “On December 19th, 2012, HubSpot held its annual charity auction during which HubSpotters offer up skills, items, and assets others might want to pay money for. People were offering up Celtics tickets,... [Read more]
Reminder- ‘Maximizing the Return From Your Facebook Investment‘ – Third Door Media Webinar May 16
Third Door Media is hosting a webinar on Thursday, May 16 at 1.00 pm EDT. The topic of the webinar is “Maximizing the Return From Your Facebook Investment”. The TDM team says, “Register to Learn: How to craft a Facebook campaign strategy for your business objectives Best practices for audience targeting, creative design, creative... [Read more]
‘Our Modern Marketing Manifesto: will you sign?’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Our Modern Marketing Manifesto: will you sign?”. Ashley Friedlein says, “We recently published the draft of our Modern Marketing Manifesto to get the feedback of the industry and explain why we felt it was needed. As you can see we got a lot of very positive response. We... [Read more]
‘How I learned about TRUE marketing from a 4 year old Thai girl’ – ShoeMoney Blog
Jeremy Schoemaker’s latest blog post is titled “How I learned about TRUE marketing from a 4 year old Thai girl”. Schoemaker says, “Sawadee Khrab (Hello in Thai) Greetings from Bangkok. If you’ve never been to Bangkok before, it’s hot as shit. 100+ degrees with 70%+ humidity every day. Oh yes, quite fun. I’ve been here for about a week... [Read more]
