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Subscriber acquisition refers to the strategies and techniques used to attract and gain new subscribers for a service, newsletter, or platform. It involves engaging potential subscribers through various channels and incentives, aiming to grow an audience base for targeted communication and marketing efforts. MarTech contributor Brian McKenna has published... [Read more]

Data-Driven Personalization is the art of delivering tailored experiences. By harnessing the power of data, businesses can understand individual preferences and behaviors to offer highly relevant products, content, and interactions. Content Marketing Institute has published a new video ‘Zontee Hou on Data-Driven Personalization’. The CMI... [Read more]

Regular website audits are essential for maintaining optimal performance, ensuring that all elements function smoothly and providing a seamless user experience. They also help identify and fix SEO issues, improving search engine rankings and driving more organic traffic to the site. Similarweb contributor Limor Barenholtz has published ‘How To... [Read more]

AI search leverages artificial intelligence to enhance search engines’ ability to understand and interpret user queries, providing more accurate and relevant results. It can also personalize search experiences by analyzing user behavior and preferences, delivering tailored recommendations and insights. Search Engine Land contributor Dale Hanstad... [Read more]

PPC reporting provides insights into the performance of pay-per-click advertising campaigns, including metrics like clicks, conversions, and return on investment. It helps marketers analyze campaign effectiveness, optimize ad spend, and make data-driven decisions to improve future campaign strategies. Search Engine Land contributor Tim Jensen has published... [Read more]

Content marketing teams play a vital role in creating and distributing valuable, relevant content that attracts and engages target audiences. They help build brand awareness, establish authority in the industry, and drive customer engagement, ultimately leading to increased sales and customer loyalty. Content Marketing Institute contributor Ann Gynn... [Read more]

If you haven’t grabbed MotionWavesAI, and this weekend is your last chance to get the special Launch Pricing. The price is set to rise to $28 anytime after this weekend, and till then every hour the price will keep increasing. (It’s near $16 as we write this.) It’s really your last chance to get MotionWavesAI for under its final price... [Read more]

The latest ‘Masters in Marketing’ video is titled ‘I Cracked the Instagram Algorithm to Sell More’. The MiM team says, “Are you tired of influencers constantly bombarding you with sales pitches? So are we! In today’s video, we’re diving into a refreshing take on how to sell on social media without making your... [Read more]

ChatGPT can be used in marketing to create engaging content, such as social media posts, blogs, and product descriptions, enhancing brand communication. It can also assist in customer service by answering queries and providing personalized recommendations, improving customer experience. HubSpot has published the latest episode of Marketing Against... [Read more]

Adweek is hosting a webinar ‘The Secrets to Capturing Attention in a Non-Linear World’ on Wednesday, September 4, 2024, at 1.00 pm ET. The Adweek team says, “Welcome to the new marketing frontier: Digital video has eclipsed linear TV. The purchase funnel has dissolved into a maze of touchpoints. It’s the age of information overload... [Read more]

SWOT Analysis is a strategic planning tool used to identify an organization’s internal Strengths and Weaknesses, as well as external Opportunities and Threats. It helps businesses understand their competitive position and develop strategies for growth and improvement. HubSpot contributor Caroline Forsey has published an article explaining... [Read more]

Accurate sales forecasts are crucial for businesses to manage inventory levels effectively, ensuring that they meet customer demand without overstocking. They also enable better financial planning, helping companies allocate resources efficiently and make informed decisions for growth. HubSpot has published a new video ‘How... [Read more]