Latest News
How to Interview, Hire, and Fire Marketing Agency Staff [Podcast]
Hiring staff for a marketing agency can be challenging due to the need for a blend of creative and analytical skills, making it hard to find candidates who excel in both areas. Additionally, the fast-paced nature of the industry requires employees who can quickly adapt to new trends and technologies, further... [Read more]
Testing Ideas From the Google API Leaks [Video]
Google API leaks refer to incidents where sensitive data is unintentionally exposed through misconfigured or vulnerable API endpoints, potentially compromising user privacy and security. Such leaks can result from inadequate authentication, improper permissions, or insecure coding practices, highlighting the need for rigorous security... [Read more]
Reminder- Unlocking the Full Potential of GenAI in Marketing: The Critical Role of Data and Analytics, July 23 [Webinar]
This is a reminder for the DMI webinar to be held on July 23, 2024. Generative AI (GenAI) in marketing has the potential to revolutionize content creation by producing personalized, engaging material at scale. It can also enhance customer experience through predictive analytics, automating responses, and optimizing marketing strategies with real-time... [Read more]
Rendering JavaScript for Google Search [Video]
Rendering JavaScript for Google Search involves ensuring that the search engine can effectively crawl and index dynamic content generated by JavaScript on web pages. This process requires careful optimization to improve page load times and maintain search engine visibility, as Googlebot must be able to execute JavaScript to understand the full content... [Read more]
A/B Testing | Save Time & Money in Your Marketing Strategy [Video]
Cyberclick has published a new video ‘A/B Testing | Save Time & Money in Your Marketing Strategy’. In this video you’ll learn everything you need to know about A/B tests for landing pages, email marketing, and more. Using tools such as Facebook Ads and Google Analytics. It covers: What is A/B Testing Benefits of using A/B Test... [Read more]
Cross-platform measurement [Ebook]
Cross-platform measurement is the process of evaluating and analyzing data from multiple digital platforms to understand overall performance and user behavior. It enables comprehensive insights by integrating metrics from various sources, facilitating better decision-making and strategy optimization. Digital Marketing Depot has published an ebook... [Read more]
ShortsAI 2.0: Grow your YouTube channel with short videos #ad
The latest version of ShortsAI Elite Webinar, an updated 2.0, now known as ShortsAI Elite,lets you increase your visibility and reach, improve engagement and interaction with your clients and prospects, and enhance your monetization opportunities and brand recognition. This new software features: ✔ AI-Generated Scripts from YouTube Transcripts (NEW!):... [Read more]
Writing helpful content ain’t easy [Podcast]
Writing helpful content involves providing clear, actionable information that addresses the needs and questions of your audience. By focusing on value and relevance, you can build trust and establish your authority in your field. The latest The SERP’s Up SEO podcast episode is titled ‘Writing helpful content ain’t easy’. The... [Read more]
The Future of Digital Advertising: Your Paid Media Playbook for 2024 [Ebook]
The future of digital advertising lies in personalized, data-driven strategies that cater to individual preferences and behaviors. As technology advances, AI and machine learning will play pivotal roles in creating highly targeted and immersive ad experiences. Digital Marketing Depot has published an ebook ‘The Future of Digital Advertising:... [Read more]
Better Workload Management for Marketing Teams, August 22 [Webinar]
Whether you’re planning new projects with incomplete information or trying to track communications across email, spreadsheets, meetings and more, workload management can often feel more reactive than proactive. Adweek is hosting a webinar ‘Better Workload Management for Marketing Teams’ on Thursday, August 22, 2024, at 1.00 pm ET. The... [Read more]
ShortsAI Elite: Get Lots of Views with Short Videos #ad
TikTok made short videos super popular. YouTube, Instagram & others followed. ShortsAI Elite lets you create short videos to take advantage of this trend. People have started spending hours each day watching dozens of these videos back to back. (We are tempted; so are you. You know their power.) It wasn’t long before Facebook, YouTube, and Instagram... [Read more]
Tips To Revitalize Your Old Content
Reusing old content can breathe new life into your existing materials, saving time and resources while maintaining audience engagement. By updating and repurposing previous content, you can ensure it remains relevant and continues to drive traffic and interest. Content Marketing Institute contributor Robert Rose has published an article featuring useful... [Read more]