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HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘How To Master Sales Prospecting With AI In 2024’. The video covers the following: Transform your business with AI for sales. AI: efficient, versatile, depends on data quality. AI should profile people... [Read more]

MarketingSherpa has published the latest ‘How I Made It In Marketing’ podcast episode ‘Marketing Experimentation Strategy: Define and differentiate between experimentation and execution in marketing activities’. Daniel Burstein says, “Coders are rewarded for writing new features,... [Read more]

In 2024, blogging success hinges on engaging storytelling and strategic multimedia integration. Navigating emerging platforms and fostering authentic connections amplify impact and reach. Copyblogger contributor Megan Mahoney has published an article featuring 11 blogging tips for beginners to succeed in 2024. She says, “Whether you’re blogging... [Read more]

This is a reminder for the Adweek webinar to be held on May 16, 2024. Adweek is hosting a webinar ‘How AI-Powered Data is Transforming the Future of Marketing’ on Thursday, May 16, 2024, at 1.00 pm ET. The Adweek team says, “Do you really know who your customers and prospects are? AI has allowed brands and agencies to get a richer... [Read more]

Snapchat is a major player in the social media sphere, and an effective marketing tool as well. Search Engine Journal contributor Annabelle Nyst has published an article featuring 25 Snapchat statistics and facts for 2024. She says, “What started as a small collection of tools in 2011 has now expanded to a massive library of innovative features,... [Read more]

Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented. Search Engine Journal is hosting a webinar ‘Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys’ on Wednesday, May 29, 2024, at 2.00 pm ET. The SEJ team says, “Join us as we... [Read more]

Google Search Central has published a new video ‘Let’s talk Content Decay’. The GSC team says, ” In this episode of Search Off the Record, Lizzi Sassman and John Mueller discuss the importance of addressing old content to maintain or improve its performance and relevance. Listen along as Lizzi and John discuss content decay’s effect... [Read more]

Content pillars serve as the foundational themes around which a brand’s content strategy revolves, ensuring consistency, relevance, and cohesion across all channels. By organizing content around key topics or pillars, brands can effectively engage their audience, establish authority, and drive sustained growth. Content Marketing Institute has... [Read more]

Search Engine Journal contributor Adam Riemer has published an article answering the question “Should You Include FAQs On Product Or Category Pages?”. He says, “A positive impact, when done correctly, is a reduction in customer returns and wait times due to poor website experiences with customer support. I share some examples by page... [Read more]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘I Created A Media Strategy For Airbnb With One Prompt’. The video covers the following: What it means to be a marketer in the 5% Possible data anomaly in shift from Google. AI chat bots need to be stickier Generative... [Read more]

Pinterest SEO involves optimizing your pins and boards with relevant keywords and descriptions to increase visibility and reach on the platform, maximizing organic traffic and engagement opportunities for your content. By understanding user intent and leveraging Pinterest’s algorithms, businesses can effectively boost their presence and attract... [Read more]

A well-crafted content strategy serves as the roadmap for engaging and resonating with your audience, ensuring consistent messaging and brand alignment. It not only drives traffic but also fosters meaningful connections, ultimately enhancing brand loyalty and conversion rates. MOZ has published the latest episode of the Whiteboard Friday video ‘Content... [Read more]