S.C.A.L.E. framework, developed by award-winning ABM agency Hunter & Bard, helps scale-ups and enterprises use ABM successfully for their large enterprise sales. Content Marketing Institute is hosting a webinar ‘How to S.C.A.L.E. Your Account-Based Marketing Results’ on Wednesday, October 12, 2022, at 2.00 pm ET. The CMI team says, “Join us for a detailed discussion with Shira Abel, Hunter & Bard CEO, to learn how to apply the S.C.A.L.E. framework to get better results from your ABM efforts. You’ll learn how to: Secure ABM program goals Choose strategic accounts Advance... [...]

Ads and intent data work as sales tools when you’re selling to salespeople and marketers who go online often. But when your target audience isn’t online, you’ve got to approach sales differently. MarketingProfs is hosting a webinar ‘What to Do When Your ABM Target Isn’t Active Online’ on Tuesday, July 26, 2022. The MarketingProfs team says, “If you’re selling to engineers within a massive organization, for example, there’s a better than average chance—unless they’ve just changed jobs or they’re on the hunt for a new one—you won’t... [...]

Ads and intent data work as sales tools when you’re selling to salespeople and marketers who go online often. But when your target audience isn’t online, you’ve got to approach sales differently. MarketingProfs is hosting a webinar ‘What to Do When Your ABM Target Isn’t Active Online’ on Tuesday, July 26, 2022. The MarketingProfs team says, “If you’re selling to engineers within a massive organization, for example, there’s a better than average chance—unless they’ve just changed jobs or they’re on the hunt for a new one—you won’t... [...]

Broad outreach and generic marketing don’t speak to your target audience or land the right leads for your B2B brand. Learn how you can use account-based marketing (ABM) to optimize and personalize each touchpoint along your customers’ journey to produce higher ROI than other marketing strategies. MarketingProfs is hosting a webinar ‘Scale With ABM’ on Tuesday, February 15, 2021 at 2.00 pm ET. The MarketingProfs team says, “Join Shira Abel to discover how to set clear, achievable goals, target specific accounts, realign and pivot if needed—and end up with top closed-won... [...]

Account-based marketing is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospects or customer accounts as markets of one. Content Marketing Institute is hosting a webinar ‘ABM and Video: The Made-in-Heaven Marketing Match’ on Wednesday, November 10, 2021, at 2.00 pm ET. The CMI team says, “Think ABM is easy? Of course, you don’t. It’s difficult to organize, it’s hard to execute, and it’s tough to build the right tech stack for enduring success. But video is the tool that’s uniquely... [...]

Account-based marketing is transforming marketing, sales, and CS teams into full-funnel revenue generators. Terminus has published the ABM Workbook template to help you plan and execute ABM campaigns. The Terminus team says, “Use the Terminus ABM Workbook to lay out all relevant strategies, targeting options, plays, and KPIs for your full-funnel ABM strategy. It’s an interactive step-by-step template that can help you plan ABM plays and campaigns, and it follows a simple, yet powerful framework that allows you to execute an account-based strategy for your entire revenue funnel. Here’s... [...]

The account-based marketing refers to the marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts. The MarketingSherpa contributor Alyce has put together some useful advice from marketing leaders from various leading organizations. Alyce says, “There’s a reason account-based marketing is exploding in popularity within the B2B world, and it isn’t because it’s the newest shiny-object bandwagon to jump on. It’s because ABM is the solution to making B2B marketing more effective than ever before. We... [...]

AdWeek is hosting a webinar on ‘The Right KPIs for Account-Based Marketing’ on Tuesday, January 22 at 1.00 pm EST. The AdWeek team says, “There’s little doubt among B2B marketers and sellers that account-based marketing works. Still, many organizations are finding themselves challenged to actually execute this kind of strategy successfully. The hurdle? It might just be that you’re using the wrong KPIs. What metrics should you be looking at when optimizing ABM for both precision and scale?  Hear how Demandbase evaluates channels through an ABM lens to determine which truly... [...]

Account-based marketing (ABM) is a strategy that focuses on the sales and marketing resources on a clearly defined set of target accounts. It employs personalized campaigns to acquire more customers. Econsultancy columnist Riaz Kanani has shared three tips to help marketers employing ABM to select right account marketing strategy. Focusing on the spread of ABM, Kanani says, “With B2B marketers rapidly adopting account based marketing strategies, approaching account selection right from the beginning is increasingly important. The first list is often straightforward to pull together. After... [...]

AdWeek is hosting a webinar on ‘The Right KPIs for Account-Based Marketing’ on Tuesday, January 22 at 1.00 pm EST. The AdWeek team says, “There’s little doubt among B2B marketers and sellers that account-based marketing works. Still, many organizations are finding themselves challenged to actually execute this kind of strategy successfully. The hurdle? It might just be that you’re using the wrong KPIs. What metrics should you be looking at when optimizing ABM for both precision and scale?  Hear how Demandbase evaluates channels through an ABM lens to determine which truly... [...]