I am frequently dismayed by the poor writing in the promotional emails I receive. There are a lot of grammar errors and misspellings. There are also sentences that don’t make sense. I have wondered if there would be a market for having sales pages, emails, etc. reviewed for good English prior to release. The errors I see reduce a reader’s confidence in the ability of a seller to deliver quality products, so cleaning up the English should pay for itself in improved sales. You may not have to hire someone to clean up your poor writing, though. There are tools that will improve your writing,... [...]

An effective ad copy helps marketers make most out of their investment in the advertising. In the world of Internet, ad copy plays a vital role to persuade people to take action. Search Engine Land columnist Mona Elesseily has shred five tips to improve ad copy and boost conversions. Elesseily has focused on reducing buyer anxiety, reducing buyer friction, creating contrast, providing incentives and using right words to grab attention and inspire action. On reducing buyer anxiety, Elesseily says, “Many people feel anxious about making purchases online. Try to incorporate elements that make... [...]