How well does your site rank in Google? Well, that’s a trick question. There’s no such thing as generally ranking in Google or any other search engine. You have to ask “How well do you rank for some particular keyword?” Pick a keyword that is important to your business. Depending on what business you are in, it could be “classic Chevrolets”, “video software”, “web conferencing tools”, or anything else related to your business. Now, you have a question that has an answer; the generic question does not. But the issue is even more complex.... [...]

Keyword research is vital to secure right SEO opportunity. With effective keyword research you can drive more traffic and secure more customers. Search Engine Land columnist Andrew Dennis has shared dive keyword research techniques for advanced page-level keyword research. Dennis says, “Successful websites are built on popular, useful pages that attract and delight new visitors. These pages capture valuable traffic by serving a specific purpose or need. However, these pages don’t happen by accident. Building useful pages requires research and strategic planning. You should be thinking... [...]

In SEO, keyword research plays an important role. With right keywords you can reach the targeted consumer base through search engines. MOZ’s Britney Muller has published an article sharing five keyword research techniques. Muller says, “You, a content marketing ninja, are able to wield immense SEO reach with your content in ways most SEOs (*cough* like myself) can only dream of. BUT, you’re not leveraging keyword research to your advantage! The fact that you can discover how many people per month are searching for something, what words they’re using, and what questions they’re... [...]

Keyword research plays a key role in getting a good search engine ranking. Right keywords help marketers secure good position in the search engines. According to MOZ writer Russ Jones, identifying a small set of keywords to write a piece of content on, or target for a particular page, is still one of the most important skills for SEO. Jones says, “Historically, keyword research has often been limited to to keyword selection. The maturation of keyword tools has given us far more uses than this singular skill. Unlike tools of the past, we aren’t limited to the standard process of “keyword... [...]