Melih Oztalay says, “Google has introduced an important new advertising option. As part of Google’s AdWords features of ad extensions, dynamic sitelinks are now available to all businesses at no additional charge. Sitelinks help people reach a page on your site by clicking to the very page directly from your ad, with a single click. I addressed ad extensions in March, in “Understanding Ad Extensions in Google AdWords.”Ad extensions are advertising features to visually improve your text ads for people searching on a specific topic related to your business. Using ad extensions, you can... [...]

Adam Hansen says, “Using conversion tracking properly is what separates the advanced online marketers from the rest of the herd. If you can fog up a mirror, you can set up an AdWords, Bing Ads or other pay-per-click (PPC) ad account, pick high-volume keywords and throw money at some campaigns. However, marketers and managers who track what that rush of visitors does once they get to a site become PPC champs. If all you care about is how many visitors come to your site, this post isn’t for you”. Become an ROI Master with AdWords Conversion Tracking Mark Ling’s  ’Affilorama’ Blog  [...]

Jason Nelson says, “Want to improve the performance of your AdWords search ads? In this article, we’ll provide useful tips and information to do just that. You’ll learn how you can set up, group, and create different versions of your ads; optimize your ad text and keyword selection; and improve your bidding strategy, location targeting, and ad extensions. Google AdWords is a relatively complex advertising interface. It’s less than intuitive for the average user, with dozens of options perplexing for the inexperienced. To make it easier on small business owners to get their... [...]

Larry Kim says, “In this article, I’m going to discuss four common mistakes marketers make that drag their AdWords clickthrough rate (CTR) down, and I’ll show you how you can write ads that get 2-3 times the average CTR. We’ve analyzed millions of dollars in ad spend by advertisers of all sizes across all industries, and we’ve found that they are making these four mistakes. That’s good news for you: Once you learn to identify and remedy these missteps, you will have a definite edge on your competitors. The following chart illustrates the relationship between... [...]

The latest article on ‘MarketingProfs’ is titled “Four Steps to AdWords Call Tracking”. Leonard Tan says, “If you have a website, you’ll know that boosting your rankings via search engine optimization is a continuous struggle with no guaranteed results. You may have also tried paid search engine marketing (SEM)—search ads—for which you are charged on a pay-per-click basis. Whatever the case, you’ve had experience with leads entering your site only to leave without contacting you. Those leads could be coming from a Google search results page, your social media campaigns,... [...]

The latest article on ‘MarketingProfs’ is titled “How You Can Generate More Qualified Leads With Google AdWords and Call Tracking”. Brad Reynolds says, “You’ve likely been there: You spend hours combing through keywords, tailoring the right headline and ad text, and customizing landing pages; you finally launch your Google AdWords campaign, and after a couple days or weeks… the conversions aren’t as high as you expected, and you aren’t quite sure why. Google AdWords is undoubtedly a viable medium for attracting qualified leads[1]. But to fully take advantage of... [...]

The latest ‘Web Marketing Today’ blog post is titled “Using AdWords Express to Reach Local Consumers”. Meliha Oztalay says, “In “Use Hyperlocal Advertising to Reach Nearby Consumers,” I suggested that Google AdWords Express can help attract local prospects. In this article I’ll address AdWords Express in more depth. Whether you are a national multi-location brand or a local small business, you will likely need a multichannel approach to be visible to the local consumers. The primary multichannel options are optimizing — for both organic rankings and to use advertising — (a)... [...]

The latest ‘Econsultancy’ blog post is titled “January: the ideal time for an AdWords spring clean”. Shane Jones says, “If you manage your own Google AdWords account but the very thought of logging in and performing tweaks sends shivers down your spine, I’ve put together a really simple five point checklist for you. There’s no better time to spring clean your AdWords account than the dawn of a New Year – so what are you waiting for? An AdWords campaign is never complete. The most successful campaigns are chopped and changed regularly in order to wring out every... [...]

John Chow’s latest blog post is titled “Three Continuity Programs To Make Passive Income Online”. Chow says, “It’s no secret that I love passive income. Most everything I do online is geared toward achieving this. Given a choice between making a one-time commission on a sale, or receiving a percentage of the customer’s bill for life, I will take the percentage every time. One of the best way to produce passive income is with the continuity program. Most of the time, these programs are membership sites where the members pay every month to be a part of the program. To get new customers,... [...]

John Chow’s latest blog post is titled “Best Practices Tips For Adwords Newbies”. Chow says, “We want to get after it here with some tips for some new Adwords people, and PPC people.  This is an important step that often we just jump past, and often, even if we are able to get a good education on the details of these basics, usually we never go back and look at them again!  I compare this to fundamentals in any sport you play.  Each player is going to go back and do the same stuff they were doing in 6th grade.  This stuff works the same way.  We would rather you not forget the stuff... [...]