Agile marketing is an organizational effectiveness strategy that drives growth through focusing team efforts on those elements that deliver value to the end-customer. To help marketers understand and implement agile marketing in their strategies, Econsultancy columnist Jeff Rajeck has shared four things about it. Rajeck says, “gile marketing certainly fits the bill of a new and different approach. With its own terms, habits, and outcomes, agile could potentially completely change how you and your company manages its marketing. But the problem with agile marketing is that while it sounds good... [...]

MOZ team says, “You’ve probably heard of agile processes in regards to software development. But did you know those same key values can have a huge impact if applied to marketing, as well? Being adaptive, collaborative, and iterative are necessary skills when we live in a world where Google can pull the rug out from under us at a moment’s notice. In today’s Whiteboard Friday, we welcome guest host Jim Ewel, founder of AgileMarketing.net, as he describes what’s important in the agile marketing process and why incorporating it into your own work is beneficial”. The... [...]

Neil Patel says, “Despite the growing popularity of Agile marketing and the fervent evangelism of early adopters, most marketers remain at least a bit confused. Questions are to be expected. Why? Because, although the basic Agile modus operandi is fairly straightforward – release work rapidly, learn from its performance, and adjust accordingly – Agile teams need an internal system that supports a new way of doing marketing. In other words, Agile marketing is simple and hard at the same time. It’s simple to understand in theory. It’s hard to shift to working this way. This duality... [...]