The Artificial Intelligence (AI) is here to support ecommerce and other online businesses. In 2017, we saw more and more advancements in the adoption of the AI into marketing. Econsultancy columnist Mark Patron has shared five Ps of AI strategy for marketers. Patron says, “Some predict that Artificial Intelligence will drive the next industrial revolution. What is certain is that over the next few years AI will become more important to marketers. But to unlock AI’s huge potential you need an AI strategy. Here are five Ps to help you develop yours. Purpose AI for what? How can AI help... [...]
Archive for the 'AI for Marketing' Category
eMarketer has published a free report titled “Artificial Intelligence for Marketers 2018”. The report covers the following: The current state of investment and adoption of artificial intelligence How to navigate an increasingly complex array of vendors, tools and options Best practices for marketers interested in putting AI to work in 2018 and beyond. Artificial Intelligence for Marketers 2018 eMarketer [...]
Artificial intelligence (AI) and machine learning have come out as a book for the marketing professionals enabling them to offer an advanced interactive environment to their customers. Also these technologies are contributing to the customer service. Entrepreneur contributor Brian Hughes as shared a case on how Canada’s leading airline used these new digital tools to enhance its customer experience. On how the integration of AI and machine learning results into automatic insights, Hughes says, “In an enterprise environment, concepts like AI and machine learning are usually small... [...]
The marketing domain has seen the increased integration of artificial intelligence in the past two years. In 2018, AI is expected to take the personalizing user experience to a greater extent. And it will also contribute to predictive marketing. Forbes contributor Andrew Stephen has shared the four things about artificial intelligence that marketers need to keep in mind in 2018. Stephen says, “We all know “garbage in, garbage out” (GIGO). This needs to be a marketing mantra in the age of AI-enabled marketing. The learning that happens in AI, particularly in advanced systems based around... [...]
eMarketer has published an interview with Radoslaw Dobrolecki, US Business Development Director, RTB House on how artificial intelligence is changing the marketing. Dobrolecki has answered five questions on AI for marketing. eMarketer team says, “It’s a marketer’s dream to be able to predict a customer’s next move and make decisions based off that. But with an increasing volume of customer data at their fingertips, marketers need technology to help with the almost overwhelming task. eMarketer’s Tricia Carr spoke with Radoslaw Dobrolecki, US business development director at retargeting... [...]
Econsultancy is hosting a webinar on ‘Artificial Intelligence in Context: Trends, Data and Best Practice’ on Wednesday, January 24, 2018. Econsultancy team says, “Econsultancy’s Trends Webinar for November 2017 looks at some of the key trends around practices Artificial Intelligence, including key insights from our latest Trend Briefing Report on Artificial Intelligence (AI). Understand how and why AI has become such a talked about topic in recent years, as well as how marketers might benefit from its immediate practical applications and what the technology might make possible... [...]
Artificial Intelligence is helping marketers innovate the content creation and distribution efforts. The Content Marketing Institute columnist Marcia Riefer Johnston has shared an AI framework for marketers. Talking about the Planning component, Marcia says, “Planning, the first category of the AI framework, relates to marketing activities like predicting consumer behaviors, defining strategies, prioritizing activities, and determining allocation of resources. In this area, not much AI technology is available yet. Topic clusters One example of AI-supported planning is HubSpot’s ability... [...]
Econsultancy is hosting a webinar on ‘Artificial Intelligence in Context: Trends, Data and Best Practice’ on Wednesday, January 24, 2018. Econsultancy team says, “Econsultancy’s Trends Webinar for November 2017 looks at some of the key trends around practices Artificial Intelligence, including key insights from our latest Trend Briefing Report on Artificial Intelligence (AI). Understand how and why AI has become such a talked about topic in recent years, as well as how marketers might benefit from its immediate practical applications and what the technology might make possible... [...]
Artificial Intelligence is helping businesses enhance their online presence and connect with the customers. Forbes contributor David K. Williams has listed three ways AI helps online retailers to enhance their performance. Williams says, “Imagine the day you will no longer have to “window shop” at traditional stores. With augmented reality, you can sample the wares directly from home. Reportedly, Amazon has big ambitions for AR and smart wearables, but hasn’t integrated AR into its online shopping so far. However, one of the biggest online retailers for crowdfunded gadgets, Gadget... [...]
Artificial Intelligence (AI) has evolved the marketing domains in a great manner. It helps marketers build personalized experiences and grow their business. Entrepreneur magazine contributor Stephen Upstone has published an article sharing useful information on leveraging AI for marketing. Upstone says, “Whenever artificial intelligence (AI) is mentioned in a business context, the conversation inevitably turns to the subject of chatbots. Chatbots are great business tools, from an ecommerce standpoint. Those developed by Fluid and North Face, for instance, can be used to replicate in-store... [...]