Artificial intelligence (AI) in digital marketing uses machine learning, algorithms, and data models to create customer insights. These insights can help marketers optimize spending, personalize content, and customize the customer journey. Digital Marketing Institute has published ‘AI in Digital Marketing – The Ultimate Guide’. The DMI team says, “AI has evolved from a fantastical notion to a game-changer for digital marketers today. It’s become the secret engine driving personalized ads, predictive analytics, customer experiences, and much more. In this article, we’ll... [...]

Artificial intelligence (AI) in digital marketing uses machine learning, algorithms, and data models to create customer insights. These insights can help marketers optimize spending, personalize content, and customize the customer journey. Digital Marketing Institute has published ‘AI in Digital Marketing – The Ultimate Guide’. The DMI team says, “AI has evolved from a fantastical notion to a game-changer for digital marketers today. It’s become the secret engine driving personalized ads, predictive analytics, customer experiences, and much more. In this article, we’ll... [...]