Using AI for social media strategy helps analyze audience behavior, automate content scheduling, and personalize posts for better engagement. It streamlines decision-making by providing data-driven insights, enhancing campaign effectiveness. HubSpot contributor Ross Simmonds has published an article on using AI for building a more effective social media strategy. He says, “AI is to social media what a conductor is to an orchestra — it brings everything together with precision and purpose. The applications of AI in a social media strategy are vast, but the virtuosos are few who can wield... [...]

Engagi is being launched today. It solves a problem many marketers have: successfully marketing through social media. Success on social media takes a lot of effort and skill. You need to be an excellent content creator, but it doesn’t stop there. To grow your social account you also need to be regularly active on social media. That means engaging frequently with other accounts and getting people to connect with you, visit you, and like your posts. Yes, the journey from amateur to influencer is hard and takes a lot of work to become influential. And yes, you need to be an excellent writer too.... [...]

The utilization of AI in social media has revolutionized the landscape, offering unparalleled insights and capabilities to marketers and users alike. From intelligent algorithms predicting user behavior to personalized content curation, AI enhances engagement and fosters meaningful connections. Digital Marketing Institute has published a comprehensive article on the use of AI in social media. Clodagh O’Brien says, “AI in social media marketing is the use of advanced technologies, such as machine learning and natural language processing, to analyze user data and interactions on social platforms. This... [...]