The search landscape is undergoing a major revolution with the rise of AI-powered tools like ChatGPT Search, Perplexity, and Microsoft Copilot, reshaping how users engage with search results. With 90% market share, ensuring your website remains visible on Google remains a challenge. Search Engine Journal is hosting a webinar ‘Mastering AI Overviews For Greater Search Visibility’ on Thursday, December 5, 2024, at 2.00 pm ET. The SEJ team says, “Join our upcoming webinar as Botify and DemandSphere dive into a detailed analysis of 120,000 Google queries, uncovering critical... [...]
Archive for the 'AI for Marketing' Category
Using AI to attract more website visitors involves leveraging tools like predictive analytics, personalized content, and chatbots to enhance user experience. By analyzing visitor behavior and trends, AI helps optimize SEO, create targeted campaigns, and drive meaningful traffic effectively. HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘How She Scaled an AI App to 3M Visitors/Mo Using AI SEO ft Chang Chen’ featuring Neil Patel and Eric Siu. The... [...]
This is a reminder for the EMARKETER webinar to be held on December 5, 2024. EMARKETER is hosting a webinar ‘How to Drive More Revenue with Less Budget: Using AI and First-Party Data’ on Thursday, December 5, 2024, at 2.00 pm ET. The Adweek team says, “Over 8 in 10 marketing, sales, and contact center leaders report that more than 40% of their conversions occur on the phone in 2024, according to research commissioned by Invoca from TrendCandy. The pressure on marketers to perform isn’t new, but the ways to meet it are. AI, new tech platforms, and untapped first-party... [...]
AI enhances traffic generation by analyzing user behavior, optimizing content strategies, and personalizing marketing campaigns to attract the right audience. It also uses predictive analytics and automation to improve engagement and drive sustained growth. HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘I lost 30% search traffic to AI… What do I do?’ featuring Neil Patel and Eric Siu. The video covers the following: SEO-focused organizations... [...]
This is a reminder for the CMI webinar to be held on December 4, 2024. Using AI in marketing enhances efficiency by automating tasks like data analysis, customer segmentation, and personalized content creation. It enables businesses to deliver targeted, real-time campaigns that improve engagement and maximize ROI. Content Marketing Institute is hosting a webinar ‘Unlocking AI for Marketing: End 2024 Strong, Start 2025 Ahead’ on Wednesday, December 4, 2024, at 2.00 pm ET. The CMI team says, “Discover how to seamlessly launch and accelerate your AI initiatives before the year is... [...]
Cyber Monday has arrived, and we have uncovered some remarkable 50%-off deals for online marketers that you need to explore. You probably could use at least one in your business; maybe more. These tools are among the most effective resources you can find for driving business success, and you can grab them now at incredible discounts during these massive sales. There are a lot of exceptional tools available in this Black Friday sale, and you can choose one, two, three, or all of them based on your business demands. Why not treat your business to a software-driven boost in the coming months? This... [...]
Artificial intelligence is heavily disrupting marketing teams, particularly in medium to large companies. Digital Marketing Depot is hosting a webinar ‘The 40% Shift: How AI is Radically Reshaping Marketing Budgets’ on Tuessday, December 10, 2024, at 1.00 pm EDT. The DMD team says, “Join us for a practical deep-dive into the financial and organizational implications of AI in marketing (B2C & B2B). Drawing from global research and trends, we’ll examine how marketing leaders are restructuring their marketing operations, reallocating budgets, and reskilling teams to capitalize... [...]
HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘We Built a Mindblowing AI Agent in Slack!!’ featuring Neil Patel and Eric Siu. The video covers the following: Excited to explore AI and code integration. AI can’t authenticate workspaces yet. AI simplifies automation, challenging no-code reliance. Setup API/webhook for lead enrichment workflow. Using tools to generate email drafts automatically. Building Smart Lead campaign tool... [...]
AI enhances SEO by optimizing keywords, analyzing trends, and improving website rankings. It streamlines content and social media marketing by generating personalized content, scheduling posts, and tracking performance for better audience engagement. Semrush has published a new video ‘How to Do SEO, Content, and Social Faster with AI’. The Semrush team says, “You’ve heard all about AI, but can it really revolutionize your marketing? Yes, AI can research keywords, predict SEO traffic, generate content for SEO and social, and so much more. ” Semrush [...]
A content strategy is crucial for aligning content with business goals, ensuring consistency and relevance across platforms. It helps target the right audience, drive engagement, and achieve measurable outcomes efficiently. Adweek is hosting a webinar ‘A Brand-Aware AI Content Strategy’ on Tuesday, December 10, 2024, at 1.00 pm ET. The Adweek team says, “AI is changing the way marketers create content, but there’s a big risk. It can make everything look and feel the same–generic, bland, forgettable. Your brand’s identity, creativity, and what makes you stand out... [...]