Amazon just announced 2022 Prime Day (their biggest “day” of the year) is actually two days, July 12-13. Well, that’s the official Prime Day, but in their press release, they also say that “Shop on Amazon Live: Starting June 21, customers will have an opportunity to shop early Prime Day deals alongside their favorite celebrities and influencers… To watch, visit https://amazon.com/liveprimeday or download the Amazon Live Shopping app on Fire TV.” They want you to spend a lot, so they have teamed up with a company called Affirm to let you buy on an installment plan.... [...]

According to a report from Consumer Intelligence Research Partners, LLC (CIRP), Amazon Prime has reached 85 million US members. The average spend of these members is $1,300 per year. The research states that 63% of Amazon customers are Prime members and these Prime members shop at Amazon.com 25 times per year. Josh Lowitz, Partner and Co-Founder of CIRP says, “Amazon Prime membership basically doubled in the US in the past two years. Quarterly growth measured as a percentage continues to slow down, which makes sense as the base of Prime members grew and penetration of the Amazon US customer... [...]