By advertising on Amazon you can improve your online sales by promoting your products to the people interested in buying them. Knowing the do’s and don’ts of Amazon advertising you can make most from your investment. Search Engine Journal’s Robyn Johnson has shared 11 Amazon advertising mistakes you should avoid. Johnson says, “We looked at some recent audits we have done for clients and polled other marketers managing ads on Amazon for third parties to see what mistakes they have noticed working with clients. Mistake 1: Treating Amazon Like Google When... [...]

Amazon offers a great way to the businesses in the form of its advertising products. You can publish your products ads on the e-commerce portal and boost your sales. To help you correctly utilize the Amazon ad services, Seer Interactive contributor Dara Daly has published a guide to Amazon advertising. Daly says, “Want to increase your sales from Amazon in 2020? Make Amazon advertising a part of your strategy! Amazon Expands Advertising Options with New Betas Since ads were first introduced on Amazon in 2008 with Sponsored Products, ad options have grown to include Sponsored... [...]

Amazon Advertising, launched in 2018, is a search advertising solution for Amazon vendors. It is similar to pay-per-click ads on Google. Here, sellers only pay when shoppers click on ads. With a carefully designed advertisements you can make more sales on Amazon. MarketingProfs contributor Kerry O’Shea Gorgone has published a new podcast episode ‘The Ins and Outs of Amazon Advertising (And Why You Should Try It)’ featuring Timothy Seward. Gorgone says, “E-commerce giant Amazon has opened up its platform for advertising, and innovative brands are there for it. The... [...]

Amazon launched Sponsored Display advertising options in September 2019. With this option you create display campaigns in minutes with a budget of any size and reach the right audience for your business both on and off Amazon. Merkle’s Melissa Reilly has published a detailed article on Sponsored Display ads. Reilly says, “There are a few key differences that separate Sponsored Display from advertising on the DSP: Cost model: Sponsored Display is charged on a cost-per-click basis while the DSP charges on a CPM model. Creative: Ad creative on Sponsored Display can not be customized... [...]

Today we have multiple ways to reach our prospects and convert them. When it comes to advertising, again there are several platforms. One such proven system is Amazon advertising which allows you to promote your products on the Amazon network. The Marketing Insider contributor Michael Cohen has shared an article highlighting the worth of Amazon ads. Cohen says, “Amazon is ubiquitous, having become the comparison-shopping engine of choice for consumers. It is the world’s most valuable brand, according to Kantar, and was cited by eMarketer... [...]

Digital Marketing Depot is hosting a webinar on ‘Ramp Up Your Amazon Ad Game: 5 tips for success’ on Thursday, August 23 at 1.00 pm EDT. The DMD team says, “Amazon has now emerged as the primary purchase channel of the US consumer. Nearly two-thirds of US households have Amazon Prime, and a whopping 92% of people who begin their purchase journey on Amazon buy on Amazon. But do you know how to leverage Amazon’s growing ad opportunities? What are the best practices for running Headline Search Ads or Product Display Ads? Do you know the difference between advertising on the Amazon... [...]

Digital Marketing Depot is hosting a webinar on ‘Ramp Up Your Amazon Ad Game: 5 tips for success’ on Thursday, August 23 at 1.00 pm EDT. The DMD team says, “Amazon has now emerged as the primary purchase channel of the US consumer. Nearly two-thirds of US households have Amazon Prime, and a whopping 92% of people who begin their purchase journey on Amazon buy on Amazon. But do you know how to leverage Amazon’s growing ad opportunities? What are the best practices for running Headline Search Ads or Product Display Ads? Do you know the difference between advertising on the Amazon... [...]