Pamela Parker says, “Pioneering online retailer Amazon is tweaking its product pages to display user ratings by segment for some users, apparently hoping to encourage people to purchase when they see that others with similar characteristics rated a product favorably. The new display, which aggregates and displays ratings by Amazon Mom members for other Amazon Mom members, was spotted on a single Amazon-branded product this week. Spot checks of multiple other pages failed to turn up additional examples”. Amazon Displaying Segmented User Ratings Marketing Land [...]
Archive for the 'Amazon' Category
Ayaz Nanji says, “Among online retailers, Amazon.com consistently offers the lowest prices on products in various key consumer categories, according to a recent report from L2. The report was based on an analysis of 27,517 Amazon listings of 315 brands in six verticals: beauty, fashion, hair care and color, home care, personal care, and watches and jewelry. Amazon had the best prices online for 95% of the beauty listings examined, 92% of the fashion listings, 90% of the hair care and color listings, 81% of the personal care listings, and 81% of the watches and jewelry listings. Amazon also... [...]
Ginny Marvin says, “Amazon and Google have long had an tenuous relationship — at once both cut-throat competitive and symbiotic. The companies compete head-to-head in online product search and local delivery services among other areas such as phones; yet, Amazon is one of Google’s largest text ad advertisers, and the online retailer gets a cut of click revenues from running Google’s AdSense ads on its site. That relationship could get a lot more adversarial in the near future: The Wall Street Journal reports that Amazon is working on a competitive platform to Google AdWords. The platform... [...]
Nathan Grimm says, “Do you want a free tool that tracks your organic search rankings in Amazon? Yes? You’re in luck. I am going to show you how to build your own organic search rank tracking tool using Kimono Labs and Excel. This is a follow-up to my last post about how to rank well in Amazon, which covered the basic inputs to Amazon’s ranking algorithm. It received a lot of comments about my rank-tracking prototype in Google Docs; the Moz community is overflowing with smart people who immediately saw the need for a tool to track their progress. As luck would have it, something... [...]
Todd Wasserman says, “Amazon CEO Jeff Bezos famously picked the $9.99 price for e-books out of “thin air.” But in a blog post published Tuesday, the company offered some numeric justification for the figure. The $14.99 and $19.99 prices for e-books is “unjustifiably high” since “there’s no printing, no over-printing, no need to forecast, no returns, no lost sales due to out-of-stock, no warehousing costs, no transportation costs, and there is no secondary market — e-books cannot be resold as used books. E-books can be and should be less expensive,”... [...]
Matt Assay says, “Amazon Web Services is already the 800-pound gorilla in cloud. It offers five times the utilized compute capacity of its next 14 competitorscombined and is arguably the fastest-growing software business in history. According to Amazon CTO Werner Vogels, however, this isn’t nearly ambitious enough. AWS aims to become an 800,000-pound gorilla. That’s because Amazon isn’t in the business of “infrastructure as a service,” as the process of setting data services such as storage and computation is dubbed in a jargony way. According to Vogels, Amazon... [...]
Jason Abbruzzese says, “Amazon is known for quick delivery, but for investors waiting for a profit, it’s been a long haul. They are starting to get impatient. The ecommerce giant posted revenue of $19.3 billion in the second quarter of 2014 but lost $126 million, or $0.27 per share. Analysts had expected the $19.3 billion of income but projected a far smaller loss of $0.15 per share. Amazon shares moved 10% lower in after-hours trading following the reports, extending the company’s downturn”. Amazon Investors Are Starting to Get Impatient Mashable [...]
Matt Asay says, “No one doubts anymore that Amazon Web Services is a big deal. But few appreciate just how unprecedented its growth has been. In fact, no other software business in history has grown as fast past the billion-dollar mark as AWS, as Businessweek’s Ashlee Vance points out. Such growth is particularly astounding given the doubts Amazon has had to overcome relative to security, performance and more. Today those concerns seem puny compared to the overarching convenience AWS provides developers“. Amazon’s Cloud Is The Fastest Growing Software Business In History ReadWrite [...]
YouTube, the world’s largest (by far) video repository has its advantages, but it has its dangers, as well. With YouTube as your video host, you aren’t in control of your video’s destiny; YouTube is. That means that you are subject to its decisions. And it can delete your video or your whole account full of videos in the blink of an eye. It is useful in some contexts, but is is a shaky foundation to build a business on. Better to trust a video host that you control. Amazon S3 is a better platform for the videos you want to last more than a day or two. It gives you a lot of control... [...]
The latest article on ‘The Forrester Blog’ is titled “Amazon’s Firefly Generates Impulse Sales Moments”. Julie Ask says, “With the launch of Firefly, Amazon has the opportunity to create millions of what Forrester calls impulse sales moments. These are the mobile moments when I pull out my phone and make an unplanned purchase – even if it is for something that I need. Impulse sales moments are one of the leading mCommerce opportunities, which we detail in our new book, The Mobile Mind Shift. They include flash sales, sales of diminishing/remnant inventory, or sale of goods... [...]