Antony Maina says, “Amazon (NASDAQ:AMZN) is no doubt one of the world’s most famous online marketplaces. But the company also offers n opportunity to some small business owners — particularly online marketers. The platform offers a well-known Affiliate program. Interested? Here’s a step-by-step process on how you can become am Amazon affiliate. How to Become an Amazon Affiliate Log In to the Amazon Affiliate Area Start by scrolling to the bottom of the Amazon home page. You are looking for the “Become an Affiliate Link.” That should lead you to the splash page with lots of information... [...]

Fareeha Ali says, “Sellers using Fulfillment by Amazon services grew more than 70% year over year, Amazon says. Amazon.com Inc. hooked more sellers on its fulfillment services last year, in part because of Amazon Prime’s popularity and shipping advantages, such as lower rates and faster delivery times, for some sellers. Amazon, No. 1 in the Internet Retailer 2016 Top 1000 Guide, announced today that more than 2 billion items from marketplace sellers were shipped through its Fulfillment by Amazon service in 2016. That’s double the volume in 2015, when the e-retailer delivered more than... [...]

Ginny Marvin says, “Amazon led the way among big retailers in increasing their digital holiday advertising spend, according to ad sales intelligence firm MediaRadar, which analyzed sales data from October and November 2016 and 2015. The e-commerce giant increased digital ad spend during the early holiday push by 224 percent year over year. Linear TV ad spend also rose — by 76 percent — while its print investment dropped 10 percent. “Most retailers are reducing print spend while focusing on other channels, like linear TV and digital,” said Todd Krizelman, CEO and co-founder of MediaRadar... [...]

James Melton says, “If this is more than a test, Amazon’s use of such ads could make Google Shopping a more expensive place for rival online retailers to compete. In what could be a big win for Google, Amazon.com Inc. has—at least on a trial basis—started buying Google Product Listing Ads (PLAs), putting it in the mix of Google Shopping advertisers in the United States—likely for the first time. According to marketing firm Merkle Inc., Amazon No. 1 in the Internet Retailer 2016 Top 500 Guide, started running the ads around Dec. 20. “We have seen Amazon running PLAs for a range of... [...]

Antony Maina says, “Just over a year old, the Amazon Giveaway program has attracted mostly artists, bloggers, marketers and authors. The concept is quite simple and works in one of two ways. First, you can choose to have giveaway winners chosen on a pre-set lucky number (for example, every 10th entrant wins a prize) or on a first-come, first served basis. You can choose up to 50 items and up to $5,000 worth of Amazon (NASDAQ:AMZN) products as giveaways. To give away a product, it must already be on the list of Amazon eligible products. Amazon presents multiple entries and verifies the identities... [...]

Greg Finn says, “In 2012, Google’s Product Search was transformed from an organic product search tool into a pay-to-play shopping destination. Since the removal of Product Search, Amazon has not participated with Google’s Product Listing Ads. Until now. Merkle discovered Amazon testing PLAs in the wild — something completely new for the world’s largest online retailer. According to Merkle’s Mark Ballard, Amazon appears to be testing (and increasing) its PLA presence. We were able to replicate these Amazon Product Listing Ads on both mobile and desktop environments. Mr. Ballard’s... [...]

Patricio Robles says, “Amazon is not a newcomer to the online advertising market. Through its A9.com subsidiary, it has been involved in the online ad ecosystem for some time.  But 2017 could see the online retail giant become a real force in the space with the introduction of a new platform called Amazon Publisher Services (APS). As detailed last week by the Wall Street Journal, Amazon’s first two products launched under the APS umbrella, Transparent Ad Marketplace and Shopping Insights Service, are potential game-changers for the company and signal that Amazon could be ready to... [...]

Amy Gesenhues says, “According to eDataSource, an email marketing and e-commerce analytics platform, Amazon’s email marketing efforts have outperformed seven other retailers so far this month. Tracking campaigns sent between November 29 (the day after Cyber Monday) through December 10, the e-commerce giant sent 1,691 email campaigns – earning 96.6 percent inbox placement and a 19.8 percent read rate. Looking at email marketing efforts for Amazon, Toys R Us, Macy’s, Dicks Sporting Goods, Best Buy, Walmart, Kohl’s and Target, eDataSource tracked the total campaigns sent, read rates... [...]

Mark Daoust says, “Amazon stores are very hot at the moment. It makes sense, given that they are the biggest marketplace on the internet with a huge in-built customer base. Just on Cyber Monday 2015 alone, there were 23 million orders. If you are an online seller, it makes perfect sense for you to have a presence there. But anytime you place your revenues in the hands of another company, you subject yourself to both the positive and negative consequences of their actions. Ecommerce store owners who rely on strong rankings in Google could one day find that Google no longer favors their website.... [...]

Nikki Gilliland says, “Amazon might be your first port of call for a new book or a kitchen blender – but what about clothes? According to analysis by Cowen & Co, more people than ever are shopping for fashion on the site. In fact, it has even been predicted that Amazon will overtake Macy’s to become the biggest clothing seller in the US next year. So what does this mean for the future of fashion retail? Here’s a bit more on the story. Amazon takes on apparel Like a lot of people, I had been vaguely aware of Amazon selling clothing and accessories, however, I had always assumed... [...]