The latest article on ‘Website Magazine’ is titled “5 Reasons Amazon Wins at E-Commerce”. Allison Howen says, “When it comes to e-commerce, Amazon is king. Not only does the online retailer offer millions of products, but it also provides a good user-experience with its digital best practices and top-notch customer service. Although those factors make it difficult for smaller retailers with less resources to compete against the e-commerce juggernaut, it doesn’t mean that they should stop trying. Instead, retailers should look at what makes Amazon the greatest and emulate the... [...]
Archive for the 'Amazon' Category
The latest article on HubSpot blog is titled “Is Amazon Customizing Ecommerce Up-Sell Prices Based On Product Usage?”. Sam Mallikarjunan says, “Amazon makes almost $100k/minute in revenue – yet not much profit. Why? Because Amazon continues to invest in creating highly personalized experiences that grow the economic value they get from their customers over time. Amazon is becoming a platform for people’s lives, and getting very good at generating more revenue per customer by enhancing the value of that platform. Amazon’s Kindle service lets people buy books... [...]
The latest post on ‘ReadWrite’ is titled “How Twitter Could Challenge Amazon, eBay In eCommerce”. Bernard Lunn says, “The reported but still-unconfirmed news that Twitter is moving into e-commerce—first broken by Re/code—is baffling to most people. There were unconfirmed reports of Twitter partnering with a New York-based startup called Fancy—where Jack Dorsey is an investor—and there was something about Twitter using Stripe for payments. These reports are also still unconfirmed, but they have been picked up by mainstream media. Twitter has been in the spotlight after... [...]
The latest post on ‘Mashable’ is titled “Facebook Is Bigger Than Amazon, by Market Cap”. Seth Fiegerman says, “Apparently pokes and Likes beat ecommerce and drones. Facebook is now more valuable than Amazon, at least by market value. Facebook’s market cap topped $170 billion this week, while Amazon’s market cap has dipped below $165 billion, according to data provided to Mashable by FactSet Research. The social network’s stock hit a new high this week, following a strong December quarter earnings report, in which it handily beat revenue estimates and revealed... [...]
The latest article on ‘Website Magazine’ is titled “Amazon Gets in the Flow”. Pete Prestipino says, “Amazon made a significant update to its official mobile app that will likely draw additional attention from e-commerce merchants who are already quite concerned with the practice of showrooming. In its recent release, Amazon’s mobile application introduced Flow, an vastly improved image recognition feature which will enable users to take photos, send over to Amazon for analysis and receive information from product details“. Amazon Gets in the Flow Website Magazine [...]
The latest ‘Econsultancy’ blog post is titled “Consumer electronics SEO: Amazon comes top for organic and paid visibility”. David Moth says, “Consumer electronics shoppers usually spend a lot of time researching products before they eventually make a decision, which typically involves looking at upwards of 14 sources of information. This includes searching for advice from consumer publications such as Which, comparison sites and customer reviews. Organic and paid search is therefore an extremely important tactic for gaining brand exposure during the purchase journey“. Consumer... [...]
The latest post on ‘ReadWrite’ is titled “Google’s Secret Weapon Against Amazon: Blistering Fast Networks”. Matt Assay says, “It’s easy to assume the public cloud war is over and Amazon has won. Gartner highlights Amazon Web Services offers five times the utilized compute capacity of the other 14 cloud providers in the Gartner Magic Quadrant. Combined. However impressive this lead may seem, Gartner’s analysis didn’t include the Google Cloud, which hadn’t yet publicly launched. Google is different from Amazon’s other cloud competitors. And... [...]
The latest post on ‘ReadWrite’ is titled “Amazon’s Next Big Thing: Predictive Shipping”. Selena Larson says, “Amazon’s latest expedited shipping idea is a little more believable than drone delivery. In December, the company received a patent for what it calls “a method and system for anticipatory package shipping.” First noted by the Wall Street Journal, Amazon says it will be able to predict a customer’s purchase based on a variety of factors, including shopping history, wish lists, and when new products in a series are released“. Amazon’s Next Big Thing:... [...]
The latest article on Business Insider is titled “Amazon Was The Best Perceived Brand Of 2013, And No Other Tech Company Even Came Close”. Richard Feloni says, “According to more than one million interviews conducted by YouGov Brand Index, Amazon was the most highly regarded brand in the United States last year. Google, which came in at No. 10 in 2012 and No. 4 in 2011, did not even rank. A YouGov BrandIndex representative told Business Insider that when Edward Snowden‘s NSA leaks shocked the world in June, “every major Internet company took a big perception nosedive.”... [...]
When we think of Amazon marketing, we normally think of building an affiliate website (typically with WordPress, these days.) But it isn’t actually necessary. There are other ways to take advantage of the powerful Amazon selling machine. Amazon Money Manual shows you how to sell products on Amazon without a website or worrying about building a mailing list. He says it shows you “the easiest way to sell products online without your own website” and says it is “a sure way to get thousands and thousands of visitors to buy your products.” In this approach, you are not... [...]