An effective AI marketing strategy helps businesses personalize customer experiences, optimize campaigns, and boost engagement. By leveraging data-driven insights, it ensures smarter decisions and higher ROI. HubSpot has published the latest episode of the ‘This AI Marketing Strategy Would Cost You $25K’. The HubSpot says, “Why spend $25K on marketing strategies when you can get the same value for free? Kipp dives into how Google Gemini 2.5 can revolutionize your marketing strategy... [...]
Archive for the 'ChatGPT' Category
Custom ChatGPTs for marketing offer personalized customer interactions and automate engagement at scale. They enhance user experience while streamlining lead nurturing and content creation efforts. Orbit Media Studios has published a new video ‘Custom ChatGPTs for marketing: Watch the process at 10x speed’ featuring Andy Crestodina. It covers the following: The two types of custom GPTs for marketing High speed video begins! Starts with basic custom GPT setup Write the initial instructions and create source files Write the first prompt, use AI to improve it Write the instructions... [...]
HubSpot has published the latest episode of the ‘GPT-4o Just Replaced Your Creative Team’. The HubSpot says, “The Internet is melting as ChatGPT’s brand new image generation feature rapidly gains users! Kipp and Kieran dive into how you can leverage this groundbreaking tool to transform your marketing efforts. Learn more on creating endless variations of marketing content with AI, crafting stunning visuals using deep research and templated prompts, and redefining traditional... [...]
Achieving a high ranking in ChatGPT responses requires clear, relevant, and well-structured content that aligns with user intent. Consistently providing accurate, engaging, and informative answers enhances visibility and credibility. The latest ‘Exposure Ninja’ video is titled ‘How To Rank in ChatGPT (with REAL Examples!)’. This video covers the following: The hidden mechanics of how ChatGPT selects which brands to recommend (it’s not what most marketers think) Three proven strategies to make your brand appear in ChatGPT’s responses — including... [...]
HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘Everything You Need To Know About AI Voice Agents in 2025’. The HubSpot team says, “Are AI voice agents the future of business communication? Kipp and guest Flo Crivello (Founder and CEO of Lindy), uncover how AI voice agents are transforming customer interactions and the incredible potential yet to be unlocked. Learn more on the current capabilities of AI voice agents, why latency... [...]
GPT-4.5 is an advanced AI model offering improved accuracy, speed, and contextual understanding for more human-like interactions. Its enhanced capabilities make it a powerful tool for content creation, coding, and problem-solving. HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘Inside GPT‑4.5: The Surprising AI Upgrade Marketers Can’t Ignore.’. The HubSpot team says, “Kipp Bodnar and Kieran discuss the recent release of... [...]
ChatGPT-01 is an advanced AI language model designed to generate human-like responses, assist with various tasks, and enhance productivity. It leverages deep learning to provide insightful, context-aware interactions across multiple domains. HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘How to Use ChatGPT-o1 to Save 200+ Hours/Mo’. The HubSpot team says, “What does it take to effectively leverage advanced AI models for your business... [...]
Ahrefs contributor Louise Linehan has published an article on nine best ChatGPT alternatives for 2025. She says, “Switching out ChatGPT? Consider the following criteria: Reasonable price tag: Is the tool you’re considering affordable, and what do you get for your money? Most like-for-like ChatGPT alternatives cost ~$20 per month for a paid plan, but some come with stricter query limits. For example, ChatGPT Plus offers 40 messages every 3 hours on GPT-4—or 320 prompts per day. Claude Pro offers at least 5x the usage of the free plan, which works out as roughly 200 prompts per day. Perplexity... [...]
ChatGPT Search enhances information retrieval by providing precise, conversational responses to user queries. It streamlines research, offering quick, context-aware insights tailored to specific needs. Semrush contributor Rachel Handley has published an article answering the question ‘What Is ChatGPT Search & How Does It Work?’. She says, “ChatGPT search started out as an AI search engine prototype called SearchGPT. OpenAI (the company that developed and manages ChatGPT) introduced SearchGPT for testing on July 25, 2024. And gave a limited number of users access to the tool. On... [...]
ChatGPT enhances effective writing by providing ideas, refining language, and ensuring clarity in communication. It assists with brainstorming, editing, and structuring content for various purposes. Howfinity has published a new video ‘3 Ways to Get ChatGPT to Write like You’ featuring useful strategies to use ChatGPT. The Howfinity team says, “If you use ChatGPT to write anything for you, you’ve probably been frustrated with its default writing style. It usually doesn’t sound anything like you and most people will probably tell that whatever you wrote was written by AI. Let... [...]