Using ChatGPT for marketing enables businesses to provide personalized and engaging customer interactions through automated chatbots, enhancing customer satisfaction and driving conversions. Leveraging ChatGPT’s natural language processing capabilities, companies can tailor messaging, provide real-time support, and gather valuable insights to refine marketing strategies effectively. HubSpot has published the latest ‘I Used ChatGPT To Create A Marketing Plan In 30 Minutes’. The HubSpot team says, “Are... [...]

One of the most obvious uses of AI in email marketing is to use stored ideas to create engaging subject lines and personalized content. But as we shall see there are many more uses, as well. Let’s start from th foundations of marketing. Marketing has as its goal to introduce products and services to targeted people. However, effective marketing goes further; it motivates them to actually buy your product or service, not just be aware of them. To this end, effective marketing includes presenting potential customers with messages that may include text, images, or audio messages. The premise... [...]

OpenAI is developing a new type of agent that can control personal computers to automate tasks, handling web-based tasks without predefined functions for each website. This approach aims to teach agents fundamental skills rather than creating different functions for every website. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘OpenAI Agents 2.0… Is This The End Of Google Search?’. The HubSpot team says, “Will A.I. Agents kill traditional browser based search? Kipp and Kieran dive into the latest innovations from OpenAI and the development... [...]

As businesses seek innovative solutions to enhance their marketing strategies, ChatGPT emerges as a versatile ally, offering a myriad of applications across content creation, customer engagement, and strategic decision-making. HubSpot has published a new guide ‘How to Train Your ChatGPT — A Marketer’s Guide‘ featuring useful tips on using ChatGPT in marketing. Ankit Vora says, “Think of ChatGPT like an intern. If it’s their first day, they won’t know exactly how to get the job done. However, with practice and clear instructions, you’ll be amazed by what they can accomplish.... [...]

Keyword research is the process of finding and analyzing search terms people use in search engines. The goal is to use this data for a specific purpose, such as search engine optimization (SEO) or marketing. Search Engine Journal contributor Daniel Smullen has published an article featuring useful tips on using ChatGPT for keyword research. He says, “ChatGPT for keyword research does not replace traditional keyword research tools. And just like keyword research tools, you shouldn’t unthinkingly rely on them alone to do your keyword research. Instead, I will show you in this post how ChatGPT... [...]

Chatbots are a form of digital marketing that can be used to collect leads, answer customer service questions, and promote products. They can also be used to automate marketing and sales funnels by providing answers to product or service questions. Search Engine Journal contributor Ludwig Makhyan has published an article comparing ChatGPT, Bard and Bing. He says, “Chatbots are taking the world by storm. SEO pros, writers, agencies, developers, and even teachers are discussing the changes that this technology will cause in society and how we work in our day-to-day lives. ChatGPT’s release... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Does Google Gemini Stack Up To ChatGPT-4?’. The HubSpot team says, “Google Launches Gemini! Kieran and Kipp discuss the impact of Google’s Gemini AI on the future of search. They highlight three core aspects that stood out to them: a better search experience, the ability to build bespoke web experiences, and the potential for multimodal search. They explore how Gemini will change how we search, transform the search user experience, and redefine the role of the searcher. They emphasize... [...]

This is a reminder for the Adweek webinar to be held on December 19, 2023.  In 2024, simply showing up in a user’s feed with trendy content will no longer be enough. To experience sustained success on social media, brands must invest time and effort into cultivating a community that supercharges brand engagement and drives conversions. Adweek is hosting a webinar ‘Build a Social Community That Supercharges Engagement: Get Past Likes and Followers’ on Tuesday, December 19, 2023, at 1.00 pm EST. The Adweek team says, “Discover why time spent building community is time spent building... [...]

There are so many SEO Chrome extensions available with various features. Marketers often find themselves spending more time finding a great fit than getting actionable analytics. MOZ contributor Tharindu Gunawardana has published an article featuring steps to build your own SEO Chrome extension with ChatGPT. He says, “The task is to create a Chrome extension, not necessarily inventing a groundbreaking SEO tool. If you’re short on ideas, consider drawing inspiration from existing extensions. For instance, I examined Google SERP’s image thumbnails in my second extension project,... [...]

This is a reminder for the Adweek webinar to be held on December 13, 2023. ChatGPT is an AI-driven language model that can generate human-like text based on prompts. You can use ChatGPT for marketing in a variety of ways. Adweek is hosting a webinar ‘Can ChatGPT Create a Great Webinar? Insights From an Experiment in Generative AI’ on Wednesday, December 13, 2023, at 1.00 pm EST. The Adweek team says, “Are you willing to let generative AI tools like ChatGPT loose on your event and content programs? That’s exactly what Cvent did on one of its recent webinars (not this one) when... [...]