Billy Darr has just released his new application for marketers. He calls it Flux. It addresses a cutting-edge marketing technique all marketers should understand. There’s a recent feature that has been added to prominent social media sites, called “Stories”. The most prominent sites that allow you to create stories are Facebook, Instagram, LinkedIn, and there are others, too. Wikipedia explains how stories work in Facebook. Other sites are similar. Facebook Stories are short user-generated photo or video collections that can be uploaded to the user’s Facebook. Facebook... [...]

Website audit helps you to analyze the factors that affect your website’s visibility in search engines. An in-depth website audit can help you to find the ways to improve your website performance. Searchmetrics contributor Tyson Stockton has published a new episode of Voices of Search podcast entitled ‘How to Perform a Website Audit’. Stockton says, “Website audits are complicated but worthwhile endeavors for any brand or company. Although most companies are capable of executing an audit, a guiding hand from an expert can significantly increase the benefits audits provide.... [...]

Vertical Leap’s James Faulkner has published an article titled ‘How Much Do Google Ads Cost?’ to help you learn about the expenditure while setting up Google ads. In this article, Faulkner has shared information on average Google Ads cost per click, Google Ads CPCs vs social advertising platforms and more. He says, “Google Ads is the most in-demand advertising platform in the world. Average CPCs range from £0.48 to £1.95 depending on the channel. In this article, we take a closer look at how much Google Ads cost across different industries and how these ads... [...]

Google Alerts service enables you to keep yourself updated by monitoring the web for interesting new content. Via Google Alerts you receive news, blogs updated, web updates and video. Seer Interactive‘s Tyler Cameron has shared an article on how to use Google Alerts for improving your SEO strategy. He has also shared three benefits of doing this. Cameron says, “A major aspect of being a consultant is being the eyes and ears for your clients. Many lean on us to be an extension of their team, so it’s our responsibility to come to them with news about their competitors or industry,... [...]

The crisis like COVID-19 test your ability to empathize with your customers. This empathy can be built through effective interpersonal communication. John Chow has published a new video ‘Communicating on Social Media During COVID–19’ to help you improve your social media communication during this pandemic. Chow says, “Many bloggers, internet marketers, and small business owners are unsure how to proceed with marketing their business during this Pandemic. However, my friends at Constant Contact are here to help. Social media is still a great way to reach your target market.... [...]

Google My Business (GMB) is a business listing platform on Google’s search engine results pages for businesses. Business owners can add their business details to gain recognition, acquire relevant traffic and help customers find business locations. Beyond Blue Media has published a comprehensive article to help marketers use it in an efficient manner. The Beyond Blue Media team says, “Google created something where small and medium-sized businesses could compete on Google’s search engine results pages (SERPs) with much larger businesses and corporations… on... [...]

The Hatchwise Blog team has published an article entitled ‘What Companies Does Google Own?’ sharing the detailed information about the companies owned by Google. The Hatchwise team says, “Since its publishing, in August 2004, Google has made a substantial name for itself. A name so big, the company decided it needed a parent company. In 2015 Google had all acquired businesses organized under Alphabet, Inc. The parent company is currently administered by Larry Page (Google’s founder and current CEO) and Sergey Brin (co-founder of Google.) In 2016 Alphabet Inc.’s revenue skyrocketed... [...]

HubSpot is hosting a live event ‘The Ultimate Guide to Producing Great Videos for Sales and Marketing’ on Thursday, May 28, 2020. The following speakers will conduct sessions: Zach Basner, Director of Inbound Training & Video Strategy at IMPACTAlex Winter, Creative Director & Video Manager at IMPACTMarc Amigone, Account Executive at IMPACT The HubSpot team says, “Video is the latest and greatest thing in the marketer’s toolkit and, with a powerful camera in everyone’s back pocket, it has never been easier or less costly to produce... [...]

To make your business successful and achieve desired goals, you need to optimize right tools and technology. From social media to webinar platforms, there are several technologies you can utilize for business growth. Entrepreneur Magazine is hosting a webinar ‘Technology and Tools That Make Your Business More Profitable and Easier to Run’ featuring Stuart Clark on Wednesday, May 20, 2020. Michelle Hill says, “Many franchisors and franchise owners have reported that technology tools have been a big part of getting through this ever-changing marketplace that has... [...]

By creating effective customer experiences (CX), you can improve your customer retention graph. In the era of Internet, your grip over different digital tools plays a key role in creating such customer experiences. Digital Marketing Depot is hosting a webinar ‘How to Build a Digital Foundation to Transform Your Customer Experience’ featuring Keith Barber on Thursday, May 28, 2020 at 1.00 pm EDT. The DMD says, “Before COVID-19, many organizations prioritized short-term digital projects instead of a comprehensive investment in digital transformation. But the pandemic revealed how critical... [...]